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RESEARCH, ANALYSIS & TRENDS
• Search is being transformed from a channel products through image capture is intuitive,
dedicated to information into one that can also deliver engaging and a very neat fit with social media
inspiration. Brands should re-consider how they behavior.
deploy search spend and to use it across the path to
purchase. Summing up, Alex Brownsell, Senior Editor, Media at
WARC, comments: "The disruptive power of Amazon,
the switch to conversational-style language, and the
• Amazon now represents an important part of search growth of voice and visual technology are converging to
strategies, offering brands unique opportunities to drive the biggest change to search behavior since the
expand their audience but demands a specific first software began mapping the web a quarter of a
creative approach to search. 69% of respondents to century ago."
WARC's survey said they plan to increase investment
in Amazon in 2019. The diversification of search is one of the three themes
explored in-depth in WARC's Marketer's Toolkit 2019.
• More than any other platform, voice demands that The full report is available to WARC subscribers only,
you achieve the top listing as audiences will not but a free PDF sample of the report can be
"scroll" through. Using natural language keywords download here. (Source: WARC) ◊
and learning how your audience thinks about the
category is key. By MediaBUZZ
• Visual search is an attractive proposition for an
increasingly visual consumer culture. Searching for
MediaBUZZ Pte Ltd - Independant ePublisher for Asia