Page 16 - AeM_January_2019
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RESEARCH, ANALYSIS & TRENDS












































             Politics, sports and Marvel superheroes topped

             the search list in 2018, Google reveals


            2018  was  a  significant  year  filled  with  events  that  leader, and the ASEAN  Summit  2018  (#9,  Trending
            marked a sign of changing times, Google unveils with its  Singapore News) where Singapore played host to nine
            annual  ‘Year  in  Search’  2018  report.  Through  the  other  ASEAN  countries.  While  further  away  in  the
            exploration  of  the  over  one  trillion  search  queries  the  United Kingdom, all eyes were on the much-anticipated
            company  receives  each  year,  the  top  trending  topics  royal  wedding  of  the  year,  where  retired  American
            could be identified, including people, events and places  actress Meghan Markle (#9, Trending Searches; #8,
            that  captured  the  attention  of  users  worldwide  who  Trending International News) married Prince Harry to
            turned to Google Search for answers.                 become  the  Duchess  of  Sussex.  Singaporeans  kept
                                                                 their pulse on these historical moments that ushered a
            2018 was a year of change                            year of change.
            Keeping  up  to  date  with  the  latest  news  comes  as  Sports is folks’ ultimate love
            nothing new to well-informed citizens. In a year filled with
            events  that  toppled  long-existing  conventions,  the  top  The FIFA World Cup 2018 took the #1 spot on the Top
            trending   searches   revealed,   for   instance,   that  Trending  Search  list  this  year.  Google  also  created
            Singaporeans  are  greatly  interested  in  current  affairs.  a special search experience for the occasion, allowing
                                                                 legions  of  football  fans  to  stay  updated  on  the  latest
            They    paid   keen    attention   to   the   fiercely  scores  and  match  replays.  Built  directly  into  Google
            contested Malaysia Elections (#2, Trending Searches;  search,  people  could  access  detailed  timeline  with
            #2,  Trending  International  News),  which  saw  the  updates including in-game moments, live images, stats,
            transition  of  power  from  Barisan  Nasional  (BN)  to  tweets  and  more.  Not  to  be  left  out,  other  sporting
            Pakatan  Harapan  (PH)  for  the  first  time  in  60  years  of  events  that  got  fans  excited  included  the  Australian
            Malaysia's  history.  Former  prime  minister  Najib  Razak  Open  2018  (#3,  Trending  Searches;  #2,  Trending
            (#4,  Trending  Searches;  #4,  Trending  International  Sporting  News),  as  well  as  the  Commonwealth
            News)  also  emerged  as  one  of  the  top  trending  Games  (#9,  Trending  Sporting  News)  and  Asian
            searches  this  year.  Back  on  home  ground,  other  Games  (#3,  Trending  Sporting  News)  where  the
            important events made the list including the Trump-Kim  Singapore teams made the nation proud by claiming a
            Summit  (#8,  Trending  Searches;  #1,  Trending  total of 9 and 22 medals respectively.
            Singapore  News),  which  saw  the  first-ever  meeting
            between  a  sitting  US  president  and  a  North  Korean
      16            January 2019 - Digital Business Trends Predictions
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