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RESEARCH, ANALYSIS & TRENDS
Politics, sports and Marvel superheroes topped
the search list in 2018, Google reveals
2018 was a significant year filled with events that leader, and the ASEAN Summit 2018 (#9, Trending
marked a sign of changing times, Google unveils with its Singapore News) where Singapore played host to nine
annual ‘Year in Search’ 2018 report. Through the other ASEAN countries. While further away in the
exploration of the over one trillion search queries the United Kingdom, all eyes were on the much-anticipated
company receives each year, the top trending topics royal wedding of the year, where retired American
could be identified, including people, events and places actress Meghan Markle (#9, Trending Searches; #8,
that captured the attention of users worldwide who Trending International News) married Prince Harry to
turned to Google Search for answers. become the Duchess of Sussex. Singaporeans kept
their pulse on these historical moments that ushered a
2018 was a year of change year of change.
Keeping up to date with the latest news comes as Sports is folks’ ultimate love
nothing new to well-informed citizens. In a year filled with
events that toppled long-existing conventions, the top The FIFA World Cup 2018 took the #1 spot on the Top
trending searches revealed, for instance, that Trending Search list this year. Google also created
Singaporeans are greatly interested in current affairs. a special search experience for the occasion, allowing
legions of football fans to stay updated on the latest
They paid keen attention to the fiercely scores and match replays. Built directly into Google
contested Malaysia Elections (#2, Trending Searches; search, people could access detailed timeline with
#2, Trending International News), which saw the updates including in-game moments, live images, stats,
transition of power from Barisan Nasional (BN) to tweets and more. Not to be left out, other sporting
Pakatan Harapan (PH) for the first time in 60 years of events that got fans excited included the Australian
Malaysia's history. Former prime minister Najib Razak Open 2018 (#3, Trending Searches; #2, Trending
(#4, Trending Searches; #4, Trending International Sporting News), as well as the Commonwealth
News) also emerged as one of the top trending Games (#9, Trending Sporting News) and Asian
searches this year. Back on home ground, other Games (#3, Trending Sporting News) where the
important events made the list including the Trump-Kim Singapore teams made the nation proud by claiming a
Summit (#8, Trending Searches; #1, Trending total of 9 and 22 medals respectively.
Singapore News), which saw the first-ever meeting
between a sitting US president and a North Korean
16 January 2019 - Digital Business Trends Predictions