Page 17 - AeM_January_2019

RESEARCH, ANALYSIS & TRENDS

An ever-growing fascination with tech supervillain, Thanos.

Like everywhere, Singaporeans love for the latest A superhero in his own right to many of the Marvel fans
technology have taken to new heights. With the around the world, many grieved the passing of
exception of Apple Watch 4 (#7, Trending legendary American Marvel comics book writer, editor
Gadgets) and iPad Pro (#10, Trending Gadgets), this and publisher Stan Lee (#5, Trending Searches) who
year continues to see strong competition and interest in inspired, connected and entertained the world with his
smartphones, with Apple’s iPhone XS (#1, Trending creation of many iconic characters.
Gadgets), Samsung Note 9 (#2, Trending
Gadgets) and the latest Google Pixel 3 (#6, Trending Chinese entertainment overtakes Korean
Gadgets), emerging among the top trending gadgets hallyu (wave)
over the past year. A slew of revolutionary features
combining Artificial Intelligence (AI) with software and While Korean hallyu continues to remain strong in
hardware have been introduced this year, marking a new Singapore, Chinese TV entertainment is emerging as
era of smartphone devices based on voice, motion and an up and coming trend this year. The popular Chinese
touch. hit drama Story of Yanxi Palace (延 禧 攻略) (#1,
Trending TV Shows) made it to the top of this year’s
This year, the Singapore Comex 2018 (#1, Trending trending list of TV shows, a spot above Korean
Events in Singapore) joined the list for the very first drama What’s Wrong with Secretary Kim (#2,
time, followed by the IT Show 2018 (#2, Trending Trending TV Shows). Along with Meteor Garden
Events in Singapore) which moved up a spot from 2018 (#3, Trending TV Shows), Ruyi's Royal Love in
2017. Both events were the top two trending searched the Palace (如 懿 传) (#4, Trending TV
events in Singapore, revealing how Singaporeans are
always on a lookout for a good electronics deal both Shows) and Legend of Fuyao 扶摇 (#9, Trending TV
online and offline. Shows), Chinese dramas occupied a total of four out of
ten spots on the list, demonstrating the growing
People’s love for superheroes popularity of Chinese entertainment in Singapore.

Marvel’s superhero movies continued to dominate the Angeline Leow, Head of Communications for Google
trending movies list this year, just like in Singapore, Singapore said, “With one of the most engaged mobile
where Black Panther (#7, Trending Searches; #1, users in the world, and the region’s internet economy
Trending Movies) and Avengers: Infinity War (#10, set on growing bigger, Search continues to play a big
Trending Searches; #2, Trending Movies), along part in the lives of Singaporeans, providing them with
with Deadpool 2 (#3, Trending the latest news, entertainment and deals online. People
Movies) and Venom (#5, Trending Movies) were highly come to Google with all kinds of curious questions,
in demand. Separately, with many left wondering who some of which have quick answers, while others might
died and who survived in Avengers: Infinity War, many be a jumping off point to learn more. From desktop to
took to fan-created website Did Thanos kill me? (#3, mobile, typing to voice, we hope Search will continue to
Trending Viral News) to determine if they were a be a useful tool to help Singaporeans discover and
casualty of the deadliest showdown against the explore information.” ◊
By MediaBUZZ

MediaBUZZ Pte Ltd - Independant ePublisher for Asia