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RESEARCH, ANALYSIS & TRENDS

tect their brand, revenue and intellectual property, Irdeto criminals out of their products. Irdeto’s multi-layer, ever-
said. This starts with understanding how hackers oper- evolving security prevents hackers from accessing their
ate and knowing consumer perceptions of cybersecurity systems and running malicious, damaging code.
and what they expect from businesses supplying con- Irdeto’s technologies create a hardened perimeter of
nected devices. security around a company's most valuable assets,
ensuring that only the software specified runs on their
“As the number of connected devices in homes and systems and devices.
businesses grows, hackers will increasingly look for eas-
ily exploitable vulnerabilities that exist in smart devices,” By enhancing security strategies to disrupt a hacker’s
said Jaco Du Plooy, Vice President of Cloakware, Irdeto. business model, manufacturers are better able to de-
“As a result, it is important to disrupt a hacker’s business fend against cyberattacks targeting IoT technologies to
model by making it difficult to reverse engineer software protect consumers, their brand reputation and revenue.
and leverage code vulnerabilities, thus making it less
cost-effective to execute an attack. By enhancing securi- For more detailed insights, feel free to download the full
ty strategies to disrupt a hacker’s business model, man- report on the survey results here. ◊
ufacturers are better able to defend against cyberattacks
targeting IoT technologies to protect consumers, their
brand reputation and revenue.”

To protect against cyberattacks targeting IoT technolo-
gies, Cloakware for IoT Security by Irdeto is a battle-
proven solution that protects customers’ IoT applications
and connected devices from reverse engineering, tam-
pering and circumvention, keeping hackers and cyber-

10 July 2017 - Internet of Things (IoT) & Wearables