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Mobile Marketing & Analytics

RESEARCH, ANALYSIS & TRENDS

Mobile technology to the retail rescue pg 4

Mobile Streaming Report 2021 pg 6

AppsFlyer’s State of Gaming App Marketing reports increasing gaming apps demand pg 9

Pros and cons of mobile payment services pg 10

Impact of smartphones on purchasing behavior pg 13

Mobile communication continues to advance in the life of the consumer pg 16

COVID-19 accelerated a digital shift in marketing pg 18

BEST PRACTICES & STRATEGIES

Mobile first is the slogan and data the magic word pg 21

Predictive analytics increase customer loyalty, optimize marketing budgets and reduce pg 23
churn rates

Voice channel essential for personal and efficient service pg 24
What does it take for a mobile app to become a hit? pg 26

In-app advertising pays off pg 28

COMPANIES & CAMPAIGNS

etracker offers a data protection-compliant web analytics solution free of charge pg 30

Joined forces for in-game advertising pg 31

When time is of the essence pg 32

TECHNOLOGIES & PRODUCTS

Signalize connects all push channels pg 33

Adobe helps putting quality first-party data at the center of customer acquisition and pg 34
engagement strategy

BUZZWORDS

Mobile Wallet pg 35

APPOINTMENTS & ANNOUNCEMENTS pg 36

IMPRINT pg 38