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RESEARCH, ANALYSIS & TRENDS
Mobile Streaming Report 2021
The Mobile Streaming Report 2021 from the app The evaluations refute the widespread assumption that
marketing platform Adjust indicates a mobile streaming mainly takes place on the way to
fundamental shift in usage habits towards work: 84% of consumers in the study use their
mobile media consumption, with over-the-top smartphones just as often or even more often to access
streaming (OTT) growing explosively as streaming content in times of social distancing and
consumers seek on-demand entertainment more home office. More than half (52.5%) say they have
than ever. been streaming more video content since the lock-
down.
6 July 2021: Mobile Marketing & Analytics
