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RESEARCH, ANALYSIS & TRENDS

Unengaged, unmotivated, uninspired:

Do these three words describe your workforce?

Research suggests that 87 percent of America’s On the shifting landscapes of today’s economy, pas-
workforce fails to reach its full potential. Why? It’s sion may be more than just a catalyst for increased job
simple – they lack passion for their work. Studies performance; it may be the anchor as well.
are suggesting most of the business world does not
take passion seriously enough.
Engagement alone won’t do it

And yet, were it not for passion, Thomas Edison may Passion is not the same thing as engagement. Engage-
have quit at experiment #8999 – one exercise short of
ment assesses employees’ emotional commitment to
the invention that went on to change the course of hu- the work – are they generally happy for Monday morn-
man history. Colonel Sanders would have thrown his
ing to come? Do they see the company mission as their
secret chicken recipe in the dustbin after his 1009th at- own? Do they feel disrespected when the manager for-
tempt to sell it. Walt Disney would have believed he gets to say thank you?
“lacked imagination” and never gone on to show dreams
Gallup and other internationally renowned surveys
really can come true (with a $30 billion annual bonus prove the obvious benefits of engagement, ranging
attached). from higher profitability and customer ratings to lower

absenteeism. But engagement alone will not keep the
In today’s rapidly changing business environment we plates indefinitely spinning. Passion, on the other hand,
need people who are not primarily motivated by the
will.
temporary ‘bumps’ that the 13th check or engagement
initiative provide. We need self-motivated workers who A popular report states, “While employee engagement
embrace change as challenge and commit to improve
was sufficient in a world of predictability that was de-
their own professional areas of learning and application. signed to optimize scalable efficiency, engagement will

6 June 2017 - Mobile Marketing & Apps