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Social Media Marketing




Research, Analysis & Trends Transparency in social media is most appreciated
23

New research reveals how marketers need to 10 principles for a promising social media
fine-tune their content strategies to effectively approach 24
engage today’s customer audiences 4
Measures for textual social integration in email

marketing 25
Four major advantages of Singapore’s new budget
for SMEs (and how to capitalize on them) 6

Content Curation - Social Media Marketing is Technologies & Products
growing up! 8
Marketing reinvention the key focus of Adobe’s
Digital Marketing Summit 2014 26
Social media means cherishing and taking care of
friendships 10
Meltwater cultivates vibrant social communities 28

New APJ study maps operational gaps in
marketing claims, business practices and actual
customer experience in the region 12 Companies & Campaigns

Hill+Knowlton: The next global social network will influr.com: New social influencer marketing
come out of Asia 14 platform to drive sales 30

Social media lead management tips 16
BUZZword
Social SEO replaces SEO 18

Creativity is the lifeblood of social media Influencer Marketing 31
marketing 19

CMO Council Report: Car industry does not Imprint 32
harness the power of social media to its fullest 20


Best Practices & Strategies

Strategic recommendations and operational
aspects for SMM 22






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