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RESEARCH
ANALYSIS
TRENDS
AI needs to work with the voice of the customer data which is collected by advanced social listening tools. This
data must also be compiled from across the business’s value chain in order to help AI realize its potential. There-
fore, design thinking and an ecosystem focused approach is imperative.” (Source: NTT) ◊
By MediaBUZZ
11 March 2020: Content Marketing: authenticity, transparency & quality instead of keyword
