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Editor’s Note

Dear Reader,

As we pointed out at the beginning of the year, what matters
in content marketing, is the optimization of relevant content
for the smartphone and an increased presence on social
media channels and voice assistants. That can be easily
achieved with modern content and experience management
platforms that help companies to interact with customers on
a personal level on umpteen channels.

Customers simply expect interesting storytelling across
different channels today, forcing marketing to fill
communication channels constantly with tailored content.
The challenge for brands is to keep up with the ever-
increasing need for content without compromising on quality,
authenticity and relevance.

We continue providing you with insights, trend studies,
innovations and news on the topic of content marketing in
the course of the year to support you in keeping up with
today’s demanding and knowledge-driven digital marketing
environment.

Look forward to our feature in April - Social Commerce & Subscription
Influencer Marketing – and enjoy the reading!
(complimentary)
Best Regards,

Daniela La Marca,
Editor-in-Chief, Asian eMarketing

Connect

Phone: +65 6836 1807 with us
email: info@mediabuzz.com.sg
www.mediabuzz.com.sg