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Content Marketing:
authenticity, transparency & quality instead of keyword battle
RESEARCH, ANALYSIS & TRENDS
The transformation of content production pg 4
Connected customers expect a hyper-personalized, effortless experience pg 8
APAC businesses are demonstrating their commitment to bridge the CX maturity gap pg 12
Quantum leap for photon entanglement could revolutionize secure communications pg 14
BEST PRACTICES & STRATEGIES
Automating digital content marketing pg 16
Strategic B2B Content Marketing – step by step pg 20
The 50 most important content marketing formats pg 22
Google’s new feature translates and transcribes audio in real time pg 24
COMPANIES & CAMPAIGNS
Content partnership examines mobility, creativity and the impact of Industry 4.0 on the pg 26
future of work
INCA connects brands to widest network of trusted influencers and publishers for fully pg 29
integrated Content Marketing
Reaching a billion people with Windows 10 is just the beginning pg 31
MIT Sloan professor designs model to limit price manipulation by buyers pg 33
TECHNOLOGIES & PRODUCTS
Limelight expands content delivery capacity to support increasing demand for online pg 34
content
Breaking down data silos and providing a complete view of customers’ activity across pg 37
systems with Zendesk Sunshine
Criteo’s new marketing solution for traffic generation pg 39
Zendesk Chat one of the most used live chat widgets worldwide pg 41
OneDash’s innovative Personal Shopping Messenger App pg 43
APPOINTMENTS & ANNOUNCEMENTS pg 44
IMPRINT pg 47