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Editor’s Note

Dear Reader,

New digital technologies are constantly raising the bar for
customer experience and Natural Language Processing
(NLP) & Conversational Analytics are no exception, since
the useful tools support any efforts of becoming a data-
driven company.
Wouldn’t it be amazing to read the minds of your
customers? For sure, you would be able to ensure business
success forever, but as you can imagine, there are many
hurdles to overcome; not only do demands of customers
constantly change, providers can’t adapt their existing
processes quickly enough to meet their customer’s growing
needs and expectations. Not to mention that those who have
set themselves the task of building intelligent processes to
improve the customer experience often neither know where
to start collecting necessary data nor how to process them
smartly.
Conversational Analytics are increasingly becoming a critical
need for businesses wishing to know their audience better to
provide an outstanding user experience. Specific benefits
include sentiment analysis, enhanced social listening and
better personalization to meet user’s needs.
By simply conversing with data through an AI-driven
combination of natural language generation (NLG) and Subscription
processing (NLP), users can get the right insights at the right
time: conversations are easier to understand, decode and (complimentary)
personalized compared to graphs or visual based insights;
not to mention that AI-based analytics allow you to handle
information automatically, providing up-to-date reports on
your metrics in real time.
Find out why AI-based conversational analytics is the future
and get deeper insights with studies and news provided by
Asian eMarketing.
Best Regards,

Connect

with us
Daniela La Marca,
Editor-in-Chief, Asian eMarketing

Phone: +65 6836 1807
email: info@mediabuzz.com.sg

www.mediabuzz.com.sg