Page 3 - AeM_May_2020
P. 3
Natural language processing &
conversational analytics: data quality beyond reproach
RESEARCH, ANALYSIS & TRENDS
Natural Language Processing & Conversational Analytics pg 4
How conversational AI is changing the game in times of COVID-19 pg 8
Experience economy requires open-mindedness pg 11
From data to processes to customer experience pg 13
Focus on security and governance issues potentially hiding the opportunities offered pg 15
Top megatrends of the 2020s: technology and responsible investing pg 17
How can brands continue to keep customers clicking pg 18
Why AI-based conversational analytics is the future for first-party marketing data pg 20
NLP and conversational analytics focus on customers' needs, perspectives, and pg 22
behavior
How conversational marketing drives online sales pg 23
New research reveals the top drivers of brand trust in Singapore following COVID-19 pg 24
COMPANIES & CAMPAIGNS
Responsible Cyber gears up for growth with new acquisition pg 26
JioMart and Whatsapp partnership to change the face of mom-and-pop retail stores in pg 29
India
Frost & Sullivan’s call to gear up for future risks pg 30
TECHNOLOGIES & PRODUCTS
Optimus solution integrated with RAG's Wangiri fraud intelligence exchange pg 32
PropertyGuru unlocks a new world of opportunities with FastKey pg 35
AnyMind Group aims to connect individuals and businesses with factories across Asia pg 36
APPOINTMENTS & ANNOUNCEMENTS pg 37
IMPRINT pg 38