Page 3 - AeM_May_2021
P. 3
Micro-Moments & Location Intelligence
for Marketing
RESEARCH, ANALYSIS & TRENDS
The “I want it all and I want it now” customer pg 4
Performance improvements with location intelligence pg 6
Digital content revenue to exceed $432 billion globally by 2026, driven by emerging pg 7
subscription models
COVID-19 accelerates building intelligent workplaces pg 8
Kantar’s innovative solutions optimize digital ad and ecommerce performance in APAC pg 9
Location-based advertising entails more customers through localized offers pg 12
BEST PRACTICES & STRATEGIES
Micro-moments’ impact on decision making and marketing pg 14
Linking geo-based customer information with CRM can be the key to success pg 16
Why EQ Beats IQ in Driving ‘True’ Leadership Success pg 18
Corona creates new premises for segmentation for AI pg 21
Differences and similarities of location-based and proximity marketing pg 23
COMPANIES & CAMPAIGNS
Precisely Data Integrity Suite enhances accurate, consistent data with context from pg 24
location intelligence
Tencent Cloud to easily expand digital footprint pg 26
IBM innovations to accelerate Digital Transformation pg 28
TECHNOLOGIES & PRODUCTS
A revelatory use case for location intelligence pg 30
AnyMind Group enhances mobile capabilities for mobile and web publishers pg 31
5G momentum builds in the global market pg 32
BUZZWORDS
Location-based advertising (LBA) pg 34
APPOINTMENTS & ANNOUNCEMENTS pg 35
IMPRINT pg 37
