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RESEARCH, ANALYSIS & TRENDS




             COVID-19 accelerates building

             intelligent workplaces



                                                                 signing  options  such  as  “Sign  with  SingPass”  by
                                                                 GovTech, supported by Adobe.

                                                                 APAC  organizations  will  increase  their  adop-
                                                                 tion  of  and  spend  on  digital  document  pro-
                                                                 cesses this year


                                                                 Pre-pandemic,  APAC  organizations  fell  behind  other
                                                                 regions in digitizing their document processes and now
                                                                 need  to  intensify  their  efforts  as  a  result.  This  year,
                                                                 46%  of  APAC  organizations  plan  to  increase  their
                                                                 adoption  of  digital  document  processes  and  will  raise
                                                                 their spend by 51% on average. This is especially nota-
            With  the  future  of  work  being  now  and  being   ble, given that it comes when a key business priority for
            digital,  businesses  need  to  build  an  intelligent   leaders  across  the  board  is  reducing  budgets.  In  this
            workplace  –  one  where  employees  can  develop    new environment, it is more important than ever before
            and  communicate  content  internally  and  with     for  businesses  to  equip  their  digital  workplaces  with
            customers in a highly automated and responsive       intelligent  technology  to  become  more  resilient,  agile,
            way.  This  enables  business  growth,  improves     and scalable.
            employee  experience,  and  facilitates  business    The pandemic has exposed flaws in neglected
            continuity.
                                                                 back-office processes, forcing APAC business
            While the trend of remote working continues, Forrester   leaders to re-examine post-pandemic priorities
            Consulting,  together  with  Adobe,  have  researched  on
            the common challenges facing organizations and  how   In  2020,  firms  shifted  their  automation  focus  to  back-
            they  can  accelerate  their  transition  towards  becoming   office processes, with  decision-makers now  looking at
            intelligent digital workplaces.                      uncovering  gaps  in  their  operational  processes  and
                                                                 how to address them: 60% of APAC leaders consider
            Here  are  some  of  the  report’s  key  insights  within  the   document  workflow  automation  indispensable  in  sup-
            APAC region:                                         porting  business  continuity  and  agility,  as  it  helps  to
                                                                 connect and automate content creation and collabora-
            APAC  businesses were  less  prepared to  sup-       tion.  Improving  employee  collaboration  post-pandemic
            port  remote  work  than  other  regions  but  are   is also a top priority in APAC, showing that businesses
            rapidly accelerating their digital transformation    understand  the  urgency  and  importance  of  building  a
                                                                 strong foundation for the future of work and enterprise
            The  use  of  digital  collaboration  and  productivity  tools   collaboration.  The  most  effective  way  to  do  so  is  by
            was  very  much  developing  in  APAC  before  the  pan-  adopting a platform approach that eliminates repetitive
            demic.  For  instance,  only  13%  of  APAC  respondents   and  mundane  tasks  to  create  a  people-centric,  intelli-
            considered e-signatures to be standard protocol in their   gent, and digital workplace.
            businesses  initially,  almost  five  times  lower  than  in
            North America. This is exacerbated by the mispercep-  The in-depth survey yielded several recommendations,
            tion  that  there  is  no  regulatory  support  for  electronic   including reducing technology impediments, developing
            approvals.  This  is  quickly  shifting,  with  most  APAC   an  enterprise  collaboration  roadmap,  and  identifying
            businesses  now  providing  their  employees  with  tech-  key use cases that may delay business value. Feel free
            nologies to facilitate or improve remote work. Organiza-  to find out more about the report and key recommenda-
            tions  can  consider  making  improvements  to  the  cus-  tions. ◊
            tomer journey and offer more convenience and ease to
            transact  –  for  example,  through  digital  forms  and  e-                        By Daniela La Marca





                                                               8               April 2021: Immersive Technologies in Marketing
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