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Welcome to
Dear Reader,
A rigid corporate culture, silo structures, and a lack of digital thinking and risk-taking, have
been identified as the main impediments for productive lead management.
Whatever the reason, becoming a customer-oriented organization is ultimately the goal, which
constantly requires a rethinking throughout the company - which is often easier said than
done. Because, product-centric thinking was yesterday, today it is important to radically think
about the customer – all the time and in all areas of marketing!
But let’s be honest, the digital transformation puts all internal and external processes of a
company to the test and makes it more and more challenging to succeed in today's digitized
world: The changing purchasing behavior of potential customers, the growing number of
communication channels, and the changing and stricter legal situation regarding the handling
of personal data, make the acquisition of new customers more and more complicated.
The heart of any modern marketing strategy is therefore professional lead management,
combined with efficient email marketing, which is the topic of this month’s issue of Asian
eMarketing.
Enjoy reading!
Daniela La Marca
Editor-in-Chief, Asian eMarketing
Connect with us:
Subscribe today!
Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg
2 November 2017 - Email Marketing & Lead Management