Page 3 - AeM_Nov_2017
P. 3
Email Marketing & Lead Management
RESEARCH, ANALYSIS & TRENDS
Let the 3rd Internet pg 4 Seeking opportunity in a pg 6 Pressure to become a pg 8
Revolution begin! ‘Robopocalypse’ “Digital Native Enterprise” is
intensifying, IDC predicts
Email Marketing’s Top pg 10 Asia's IoT optimism and pg 12 Why it’s better to be in Beta pg 14
Trends in 2018 adoption outstrips the
global average as IoT
deploys at scale
Growth in marketing pg 16 Not ticking anyone off? pg 18 Don’t underestimate your pg 20
budgets stalled in 2017, still Then you just aren’t trying granny when it comes to
increased investment in hard enough! Google
digital advertising can be
expected, Gartner reveals
BEST PRACTICES & STRATEGIES
Modern lead management pg 22 The basics for successful pg 24 Useful tips to get your pg 26
must pay heed to new email marketing digital lead management up
benchmarks to speed
How contemporary lead pg 28 Emails for the Smartphone pg 30
management works done right
TECHNOLOGIES & PRODUCTS
Socialbakers the first to pg 32 Adobe launched glossary to pg 33
launch AI-powered support marketers in
performance prediction and navigating the AdTech and
optimization for Instagram MarTech landscape
campaigns
COMPANIES & CAMPAIGNS
Combining CRM and ESP pg 34 Havas Media released pg 36 Adobe and Microsoft pg 37
optimally eases email Millennial Codes that reveal unveiled the next milestone
marketing’s top challenges how Millennials think, feel in their strategic partnership
and act
BUZZWORDS pg 38
APPOINTMENTS & ANNOUNCEMENTS pg 40
IMPRINT pg 46
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