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Programmatic & Native Advertising
RESEARCH, ANALYSIS & TRENDS
Done right, programmatic pg 4 Are ad blockers accelerating pg 6 The status quo of pg 8
marketing is above all one native ad acceptance? programmatic native
thing - precise
AI fuels the CX strategies of pg 10 Are we evolving at such a pg 12 Three guys walk into a pg 14
today’s global top brands high rate of change that bar…
generational schemata
become irrelevant?
Benefits of cloud pg 16
infrastructure vital for
competitiveness
BEST PRACTICES & STRATEGIES
Essential programmatic pg 18 Choosing people over pg 20
buying know-how process = tomorrow’s take
on performance
TECHNOLOGIES & PRODUCTS
MediaMath bolsters pg 22 Adobe Advertising Cloud for pg 24 Symantec Data Loss pg 26
antifraud suite with ads.txt full transparency, flexibility, Prevention 15 integrates
to ensure legitimate and convenience with tagging, encryption and
publisher inventory access management to
secure regulated and
ensitive data wherever it
goes
COMPANIES & CAMPAIGNS
“Shoppable” videos, pg 28 Embracing the ‘power of pg 30 Roll-out of AdAsia Digital pg 31
especially when and’ is vital to succeed in Platform for Publishers
personalized, will turn new era of connectivity
eCommerce marketers’
heads
It’s never too late to NOT pg 32
grow up
BUZZWords pg 34
APPOINTMENTS & ANNOUNCEMENTS pg 35
IMPRINT pg 41
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
