Page 2 - index
P. 2





















Dear Reader,

As marketers, we work tirelessly to increase our website visits, conversion rates, blog post
shares and likes, email click-through rates and generated leads per channel, to name a few.
But when it’s time to present the impact of your marketing efforts to your boss, you often real-
ize that it isn't as easy as it seems.
The point is that marketing efforts are often hard to quantify in terms of revenue or impact,
which is the main reason why executives are increasingly demanding more tangible and quan-
tifiable metrics to show ROI. Hence, marketing analytics are obligatory by now, as only those
companies that use their customer data to target people as individually and personally as pos-
sible will have long-term success.

Everything that is not directly and immediately of interest gets mercilessly sorted out and dis-
carded nowadays, which explains why novel marketing analytics tools and technologies are
constantly cropping up and investors are increasingly willing to cough up cash for the develop-
ment of new, innovative solutions.
Enjoy this month's edition of Asian eMarketing. It will help you in presenting marketing metrics
that resonate with your decision-makers and brings you into a better position to make the case
for budgets and strategies that will benefit your marketing team now and in the future.
Get the big picture by using analytics and learn how smart tools can contribute to transparency
and comprehensibility.
Happy reading,





Daniela La Marca
Editor-in-Chief, Asian eMarketing

Connect with us:









Subscribe today.




2 Asian eMarketing September 2015: Marketing Analytics & Search
   1   2   3   4   5   6   7