Page 10 - AeM_Sept_2017
P. 10
RESEARCH, ANALYSIS & TRENDS
Cut down on CX analysts and data
scientists with QualtricsIQ
Last week, the experience management company Qual- in data. Like the extremely user-friendly Qualtrics XM
trics was showcasing its artificial intelligence and ma- Platform, iQ’s drag and drop simplicity make the ad-
chine learning technology to the media, besides intro- vanced features for everybody extremely easy-to-use.
ducing its new office and team in Singapore.
“Qualtrics is committed to helping brands in Asia Pacific
Qualtrics iQ is a predictive intelligence and machine measure, prioritize and optimize the experiences com-
learning engine that has the capability to replace CX an- panies deliver across the four core foundational as-
alysts and data scientists, that way democratizing the pects of business – customers, products, employees,
ability to move from data to insights. and brands,” Bill McMurray, Managing Director of Asia
Pacific and Japan at Qualtrics said. “Consumers in Asia
Qualtrics came a long way since its start 15 years ago
as a survey platform, evolving over time to a leader in Pacific have a wide variety of choice and if they do not
experience management by leveraging the power of ma- like the service an organization delivers, they will simp-
ly find another organization that does it better. Ultimate-
chine learning and predictive intelligence.
ly, brands need to understand that nailing customer
“Qualtrics iQ is like IBM’s Watson, processing massive experience management can generate immense re-
amounts of text in seconds, performing deep statistical wards, while getting it wrong will result in loss of cus-
analysis, and making predictive recommendations. Un- tomers, decreased revenue, reduced market share and
like Watson, however, iQ is available to everyday CX even a damaged brand reputation”, he pointed out.
practitioners, and does not require technical expertise”, The three core components of Qualtrics iQ are:
the company explains.
Text iQ uses natural language processing and ma-
Qualtrics iQ is made up of three core components: Stats
iQ™, Text iQ™, and Driver iQ™, and has been used by chine learning algorithms to analyze open text feed-
over 200 clients in a pilot launch so far. Together, the back and surface trends in data. It automatically
three enable organizations to instantly process millions groups responses by suggesting relevant or related
of response records, including open text feedback fields, topics, and assigns sentiment scores to individual
and automatically prioritizes the most impactful experi- text comments (positive, negative, neutral or
ence drivers by automating advanced correlation and mixed). Text iQ helps identify emerging issues, im-
regression analysis. Qualtrics iQ allows organizations to mediately identifies areas of improvement, and
automatically identify trending topics, statistically validate helps monitor improvements over time to drive
key drivers, identify the appropriate statistical tests and overall business results.
models, besides processing results in easy-to- Driver iQ helps organizations to identify key experi-
understand terms. ence drivers statistically deep in their data, and to
prioritizes key driver variables so organizations
Designed to eliminate time-consuming, manual data pro-
cesses, Qualtrics iQ indeed eradicates the tasks of sort- know where to focus their efforts for the biggest
ing through open text feedback, easily performing com- impact. Driver iQ provides real-time filtering, so
plex statistical analyses and identifying key drivers deep every individual in the organization knows exactly
what the biggest improvement opportunities are
10 September 2017 - Immersive & Engagement Marketing (AR / VR)
