Page 2 - AeM_Sept_2017
P. 2
Welcome to
Dear Reader,
The possibilities for Virtual & Augmented Reality (VR/AR) in the fields of marketing, media and
communication are manifold as the technologies hold some of the most important evolutionary
stages in information technology, namely interaction possibilities in real-time as well as three-
dimensional perception of contents. Kinetic activities are triggered through animation and in-
teraction, so that the content is consciously perceived and experienced with visual and haptic
content complementing each other.
But best of all, smartphones have all the prerequisites for the projection of virtual data into the
real world, due to their software, hardware, camera and screen, as well as integrated localiza-
tion technologies, making them the perfect marketing tool.
Happy reading of today's issue of Asian eMarketing!
Daniela La Marca
Editor-in-Chief, Asian eMarketing
Connect with us:
Subscribe today!
Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg
2 September 2017 - Immersive & Engagement Marketing (AR / VR)
