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P. 3
Immersive & Engagement Marketing (AR / VR)
RESEARCH, ANALYSIS & TRENDS
Will human creativity still be pg 4 Gartner expects AI, digital pg 6 AR to "augment" existing pg 8
needed in the future? platform and immersive communication and
experiences to drive digital marketing tools
business
Cut down on CX analysts pg 10 Ad platforms need to break pg 12 Header bidding is great – pg 14
and data scientists with out of ‘Walled Gardens’ but Southeast Asia isn’t
QualtricsIQ ready
How to train your dragon pg 16
BEST PRACTICES & STRATEGIES
The sky’s the limit for pg 18 3 tips for marketers to track pg 20
Mixed, Augmented and the effectiveness of ads
Virtual Reality in the
working world and in
everyday life
TECHNOLOGIES & PRODUCTS
VR/AR, AI and machine pg 22 Opera introduces first pg 24
learning define the future browser to support
of marketing 360-degree videos in virtual
reality headsets
COMPANIES & CAMPAIGNS
Microsoft advances the next pg 26 Hitachi Vantara is dedicated pg 28 Microsoft boosts investment pg 30
frontier of computing with to solving the world’s in Industrial IoT (IIoT) with
cloud, AI and mixed reality toughest business and Asian Partner Alliance
societal challenges
BUZZWORDS pg 32
APPOINTMENTS & ANNOUNCEMENTS pg 33
IMPRINT pg 39
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