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Welcome to
Dear Reader,
Undoubtedly, Marketing Automation and Attribution bring numerous benefits, particularly in conjunction
with customer analytics and predictive analytics methods, to calculate the likelihood of a lead
responding to an offer.
However, Asian eMarketing wants to make clear that not only technologies and processes, but also
thinking and philosophies must be reconsidered when pushing the digitization of marketing forward.
Automation enables a customer-centric experience we are all keen to get our hands on. Therefore, I
am sure you will appreciate the insights into new technologies and business approaches presented
this month.
Best regards,
Daniela La Marca
Editor-in-Chief, Asian eMarketing
Connect with us:
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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg
2 September 2018 - Marketing Analytics, Automation & Attribution