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Welcome to

             Dear Reader,

             Undoubtedly, Marketing Automation and Attribution bring numerous benefits, particularly in conjunction
             with customer analytics and predictive analytics methods, to calculate the likelihood of a lead
             responding to an offer.

             However, Asian eMarketing wants to make clear that not only technologies and processes, but also
             thinking and philosophies must be reconsidered when pushing the digitization of marketing forward.

             Automation enables a customer-centric experience we are all keen to get our hands on. Therefore, I
             am sure you will appreciate the insights into new technologies and business approaches presented
             this month.

             Best regards,

             Daniela La Marca
             Editor-in-Chief, Asian eMarketing

             Connect with us:

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             Phone: +65 6836 1807       email:

      2            September 2018 - Marketing Analytics, Automation & Attribution
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