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Marketing Analytics, Automation & Attribution
RESEARCH, ANALYSIS & TRENDS
Blockchain technology – pg 4 To ensure growth, you will pg 6 Marketing Automation is pg 8
trendsetter and transformer need to be disruptive much more than just
software, useful for any
business sectors
What does digitalization pg 10 Social media seen as pg 12 Advanced Data Modeling pg 15
and the trend towards data- critical channel for
driven models mean for delivering a consistent
marketing employees? customer experience
BEST PRACTICES & STRATEGIES
8 ways to ‘speak human’ pg 16 Tag management provides pg 19 Marketers struggle with pg 20
and change the game structure in online consumer-first approach,
marketing survey reveals
Thinking of yourself as a pg 21
busy person can boost your
self-control
TECHNOLOGIES & PRODUCTS
Smarketer’s AI-driven pg 22 Powerful machine learning pg 24 Ooyala Flex Media Platform pg 26
Google algorithm delivers and analytics platform automates tasks, simplifies
data-driven decisions with Cloudera Enterprise 6 workflows and speeds up
even better campaign the time-to-market for
results content creators and
distributors
MediaMath announced new pg 27 Irdeto’s multi-DRM solution pg 28 RTB House’s multi-layer pg 30
Native Ad offering provides Alibaba Cloud brand safety mechanism
customers with an efficient has natural language
way to securely deliver OTT processing at its core
services across multiple
devices
Red Hat Ansible Tower 3.3 pg 32
provides increased control,
rich integration, greater
scalability and container
support
COMPANIES & CAMPAIGNS
With the acquisition of pg 34 Priceless® experiences pg 36 PHD and Volkswagen pg 38
Marketo, Adobe expands its rolling out for League of launch Engine for data-
B2B impact Legends esports driven advertising
community
PocketCon Creative Gallery pg 39
calls fandom artists to join
in
BUZZWORD: Lead Scoring pg 40
APPOINTMENTS & ANNOUNCEMENTS pg 42
IMPRINT MediaBUZZ Pte Ltd - Independant ePublisher for Asia pg 46
