AnnouncementsHakuhodoHakuhodo Inc. and D.A.Consortium Inc. (DAC) announced the formation of H+, a cross-company strategic organization.

The H+ mission is to empower the digital future for client marketers by creating brand experiences that evolve as multi-faceted lifestyles, uncovering latent demand and encouraging new preferences and actions.

As is consistent across Hakuhodo, H+ has at its core the proprietary InsightOut® planning approach, that sees people not simply as consumers, but as “sei-katsu-sha”—Hakuhodo's term for the holistic person.

Seeing the world through the lens of sei-katsu-sha means that H+ is positioned to work with Hakuhodo DY Group companies and partners to help marketers to maximize the effectiveness and efficiency of their communication.

H+ will work closely with the Tokyo offices of Hakuhodo and DAC and lead the Hakuhodo DY Group's specialist companies in the APAC region to support clients' marketing and media activities.

AnnouncementsAccentureAccenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and performance marketing.

The move will strengthen Accenture Song's (formerly Accenture Interactive) ability to deliver creative and tech-driven brand experiences for clients across Southeast Asia.

Romp boasts strong local knowledge and expertise in brand communications, design and digital operations. It has successfully transformed brands of all sizes and across industries, including Telkomsel, Indofood, Danone, Kimberly-Clarke Softex, Grab, Google, and Godrej.

The intent to acquire Romp will enhance Accenture Song's brand and marketing expertise, reinforcing its ability to help clients embrace new frontiers, such as the metaverse, and become relevant, experience-led organizations.

It also strategically aligns with Accenture's business strategy to help businesses in Indonesia capture opportunities in a post-pandemic economy that's poised for substantial growth – its digital advertising market is the fastest growing in Southeast Asia and its e-commerce market is estimated to reach $53.8 billion in 2025.

Accenture continues to invest in capabilities to help its clients drive growth through relevance. Last year, Accenture Song acquired Kuala Lumpur-based creative agency, Entropia, to deepen its capabilities in customer experience, design and creative communications. Terms of the transaction have not been disclosed. Completion of the acquisition is subject to customary closing conditions.

AppointmentsIntegralAdScienceIntegral Ad Science announced the appointment of Thomas V. Joseph as Chief Technology Officer (CTO), effective August 8, 2022.

As CTO, Joseph will lead the engineering team to develop and scale new offerings while continuing to evolve existing products.

Joseph brings over two decades of tech-industry leadership experience to the CTO role. Before joining IAS, he served as SVP Engineering at SiriusXM and Pandora, where he was responsible for the full engineering stack and architecture. Prior to SiriusXM and Pandora, Joseph spent several years at Microsoft, spanning a broad spectrum of technologies, starting in gaming and media, and culminating with the launch of Microsoft Office on iOS and Android.

Joseph's appointment to the CTO role follows the recent announcement of Yannis Dosios as Chief Commercial Officer, furthering IAS's drive for continued industry leadership and advancement. Joseph will report directly to Lisa Utzschneider, CEO of IAS, and will execute on the long-term product vision as part of the senior leadership team.

AppointmentsFylloFyllo announced the appointment of Robert Woolfrey as Managing Director, APAC.

Fyllo has built a leadership position in the United States with both high-growth industries and progressive audiences. Woolfrey will be responsible for growing Fyllo's marketing and regulatory solutions across Australia and Asia, providing the tools, data and integrations needed to drive new growth with speed and scale.

Fyllo first entered the APAC market with the recent acquisition of Semasio, a pioneer in unified contextual targeting for digital marketing.

Woolfrey has nearly 20 years of experience growing and directing business operations across the region. Previously, Woolfrey served as Senior Vice President, Asia for advertising and MarTech platform Amobee, where he was responsible for integrating two global acquisitions, Turn and Videology, and spearheading the agency's expansion across Asia. In that role, Woolfrey played an integral role in building partnerships with telcos, TV broadcasters, publishers, brands, and agencies, as well as executing cutting-edge, award-winning digital campaigns for brands.

Woolfrey will open and lead the company's business in the region and report to Jeff Ragovin, Fyllo's Chief Commercial Officer.