- Category: July 2021 - Mobile Marketing & Analytics
AppsFlyer announces that strategic technology marketing veteran Sam Chiu will head AppsFlyer’s marketing team as its new Senior Director of Marketing, Asia-Pacific (APAC).
This latest appointment follows the company’s recent senior hire of ex-Oracle Sales Vice President Joen van Driel as AppsFlyer’s VP of Sales for APAC earlier this year. These key hires highlight AppsFlyer’s strengthening commitment to the region, signaling its plan to cement its leadership position in APAC’s marketing attribution and analytics space.
In his new role, Sam will spearhead AppsFlyer’s brand awareness, strategic marketing strategies, and demand generation for the company, driving engagement strategies, supporting the current customer base and working with high-performing teams across countries to strengthen AppsFlyer’s presence. Currently based out of Hong Kong, Sam will relocate to AppsFlyer’s SEAPAC hub in Bangkok, where he will play a critical role in driving AppsFlyer’s go-to-market strategy for over 22 markets across ASEAN, South Asia (including India and Pakistan), Japan, Korea, and ANZ.
Sam brings an extensive amount of experience with close to twenty years of digital transformation and omni-channel strategy implementation to AppsFlyer’s Southeast Asia-Pacific (SEAPAC) team. He will report to Ronen Mense, President and Managing Director, AppsFlyer APAC.
AnyMind Group announced three additions to the company’s leadership team: Takehiko Mizutani as Managing Director of Human Resources, Purwa Jain as Managing Director of Product Growth, and Koki Shibata as Managing Director of Engineering.
The appointments come at a time where the company looks to expand its portfolio of products and features for business intelligence, cloud manufacturing, e-commerce, marketing, and logistics.
Takehiko Mizutani joins AnyMind Group with over two decades of experience in human resources. Mizutani started his career at Recruit Co., Ltd. then moved to management consulting firm Link and Motivation Inc. In 2013, he founded his own consulting firm focusing on organizational consulting and learning and development. As Managing Director of Human Resources for AnyMind Group, he is responsible for the human resource function across AnyMind Group’s 13 markets and over 800 staff, with a focus on HR strategy, policies and initiatives on organization-wide and local market levels, and drive sustainable organizational growth for the company.
Purwa Jain joins from Collab Asia, where she was Head of Advertising for Asia. Prior to Collab Asia, Jain held product and Sales Management roles at InMobi, Hooq, POKKT, Mobilewalla and Komli Media. In her role as Managing Director of Product Growth, Jain will be responsible for the growth of various AnyMind Group’s existing and new products along with product direction and strategy.
Koki Shibata joined AnyMind Group in 2019 as a full-stack engineer and was promoted to Head of Engineering in January 2021. He previously held engineering roles in OPT, Inc. and Works Applications. In his new role as Managing Director of Engineering, Shibata is responsible for overseeing the rapid development and deployment of new products and features and managing AnyMind Group’s engineers situated across AnyMind Group’s engineering hubs in Japan, Vietnam, Thailand, and India.
SLA Digital has partnered with Malaysian Mobile Operator U Mobile to bring more digital content to their subscribers through carrier billing.
U Mobile’s customers, on the other hand, will gain access to new services, with the ability to seamlessly charge purchases directly to their U Mobile phone bill or prepaid credit.
SLA Digital is pleased to add U Mobile as another carrier billing offering for their merchants, in addition to their other mobile operator partners in Malaysia. The announcement means SLA Digital is now in the position to offer merchants greater access to more mobile subscribers in Malaysia, helping them accelerate revenues with a seamless and secure mobile payment option.
SLA Digital will continue to roll out new services with U Mobile through subscriptions, one-off payments, and in-app purchases with carrier billing.
The Merchant Risk Council (MRC) announced the appointment of the MRC Asia-Pacific (APAC) Advisory Board.
The MRC is an unbiased global community providing a platform for eCommerce fraud and payments professionals to come together and share information with the vision to make commerce safe and profitable everywhere by offering proprietary education, training, and networking opportunities, as well as a welcoming forum for timely and relevant discussions. The MRC was launched in 2000, at the start of the eCommerce boom, by a small group of industry professionals from leading consumer brands, united by the goal of fighting against online fraud. Since its inception, the MRC has also added online payments to its portfolio, expanding its presence further into eCommerce, and continues to be at the forefront of industry evolution and the continued fight against fraud. The organization has been growing apace in recent years and this new Advisory Board is key to its further growth as part of the strategic plan for global expansion.
In its latest development plans, the MRC has appointed 16 Advisors to the APAC Advisory Board, who will work closely with MRC VP of Global Expansion and Member Advocacy Úna Dillon and with support from MRC Regional Co-Leaders Tom Donlea and Vishal Singhvi, based in Singapore. The appointments were made following an open call that invited applications from individuals with professional payments industry experience. The Advisors take up their role at an exciting time for the MRC as the organization's membership numbers continue to grow during this turbulent COVID era.
The strong brands that have joined the Board and the willingness of the appointees to invest their time and support the MRC's work in APAC are testament to the need for the MRC Community which fosters a collaborative environment for retailers and payment solution providers in the area. The APAC Advisory Board launched yesterday, on July 1, 2021, including the following advisors:
- Razer: Li Meng Lee, Chief Strategy Officer (Singapore)
- Microsoft: Aurelie Saada, APAC Risk Lead (Singapore)
- Google: Bin Yao, Head of APAC Payments Platform Partnerships (Singapore)
- Facebook: Jeannie Lim, Strategic Payments Partnerships (Singapore)
- Netflix: Shalini Khatwani, Director of Payments, Asia Pacific (Singapore)
- Air Asia: Steve Harbick, Group Head of Business Security (Singapore)
- Lazada, Alibaba: Alan Chan, Chief Risk Officer Alibaba Group (China)
- Gojek: Pohhuat Lee, VP Risk Management (Singapore)
- Accertify: Luke Dynan, General Manager APAC (Sydney)
- Payoneer: Nagesh Devata, Regional VP of Enterprise (Singapore)
- Adyen: Martyna Lazar, Head of Risk and Compliance, APAC (Singapore)
- 2C2P: Aung Kyaw Moe, Founder and Group CEO (Bangkok)
- Callsign: Namrata Jolly, General Manager, Head of Asia Pacific (Singapore)
- Visa: Martin Lee, Head of Managed Risk Services, Cybersource APAC (Singapore)
- Riskified: Julian Sarkadi, Director of Strategic Growth (China)
- Ethoca (Mastercard): Brett Small, General Manager APAC (Melbourne)