AdAsia announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video advertising units through the AdAsia Premium Marketplace.
Wootag’s interactive video ad unit enables advertisers to serve video ads that feature in-video interactions including the ability for users to perform, at various points of the video advertisement, purchases, sign-ups, participate in polls, receive promotions, view product catalogs, make bookings, view store locations, and more, without leaving the video ad. This allows advertisers to drive more interactive and outcome-oriented advertisement engagement and provides a seamless advertising experience for users.
Publishers can simply implement a single AdAsia ad tag to access available display and video formats and demand, including Wootag’s interactive video ad unit, dynamically placed on a page based on content density and user behavior. Advertisers can programmatically access Wootag’s interactive video ad unit through the AdAsia Premium Marketplace or Wootag platform, and deliver advertising to viewable, brand-safe inventory across more than 880 premium publishers throughout Asia, such as Kompas, The Philippine Daily Inquirer and Pantip.
Qualtrics demonstrated its growing investment and expertise in Asia Pacific and Japan (APJ) with three new senior appointments to its Research Services & Strategy team.
Lisa Khatri has been promoted to the new role of Research and Brand Experience Lead in APJ. In her role, Lisa will provide customers with expert advice and consulting services to guide, enable and support best in class Research and Experience Management (XM) programs. She will also focus on developing and building Qualtrics’ research and brand capabilities, including brand tracking programs, to help organisations unlock and integrate the insights needed to grow their brands in the experience economy.
Sam Burgess and Bill Guo join Qualtrics as Research Experts. They bring almost 30 years’ collective research experience from time at brands including GfK and FiftyFive5 respectively. Sam and Bill boost Qualtrics’ local consulting expertise used by many brands, including Qantas, Volkswagen, and Finder.
The new appointments reflect the ultra-rapid growth and growing expertise and presence of Qualtrics in APJ since its 2015 launch. By the end of 2019, the company aims to increase the size of its APJ workforce to more than 200 - an expansion of more than 100 in less than 12 months.
At the recently held Singapore Media Awards 2019, organised by the local chapter of the 4As, Omnicom Media Group agencies took home the majority of accolades won this year.
OMD Singapore was named ‘Media Agency of the Year’ after taking home the Grand Prix and four other awards for its work on McDonald’s and Singtel, while PHD Singapore won a total of 8 accolades, making it the most-awarded agency of the night.
OMD Singapore’s campaigns for McDonald’s were celebrated as best-in-class for the following categories: ‘Best Use of Programmatic’, ‘Best Use of Experiential Marketing’, ‘Best Use of Technology’, while the ’50 Years of Big Mac’ campaign was also awarded the coveted Grand Prix. The wins also led to McDonald’s being named both ‘Best International Brand’ and ‘Brand of the Year’, while Agatha Yap, Senior Director – Marketing and Innovation, was named ‘Marketer of the Year’. Additionally, OMD’s ‘GOMO’ campaign for Singtel was awarded Best Insight-Driven campaign. As a result of its numerous wins, the agency was also named Singapore’s ‘Media Agency of the Year’ at the end of the night.
Meanwhile, PHD Singapore took home a total of 8 accolades on the night, making it the most-awarded agency of the night. These include 4 wins for its work on clients such as VW (Best Use of Search), HP (Best Use of Mobile) and SAP (Best Use of Data and Best Business-to-Business Campaign). The remaining accolades came when the agency’s talent shined in the People awards, taking home 4 out of the 7 accolades in this category. These include Bright Spark of the Year (Kitty Walker, Manager); Programmatic Specialist (Brigitte Yi, Activation Specialist); Communications Strategist of the Year (Cassie Ng, Associate Director); and Performance Specialist of the Year (Janelle Vila, Performance Director).
Supernova, the eCommerce brand builder behind names such as Sand & Sky and Coco & Eve has announced the appointment of Ruben Stappers as its Chief Operating Officer (COO).
Ruben comes to Supernova from the ZALORA Group, where he spent over three years building for scale and sustainability as their Chief Financial Officer (CFO). Previous to this, Ruben spent time as CFO at the former Philips Lifestyle Entertainment business which then spun off into Gibson Innovations, and has a long history working at Philips across business and finance roles spanning the entire value chain.
Supernova is a leading brand incubator, building a new generation of digital native brands through the power of eCommerce and direct-to-consumer, with proven scalable business models. Since 2013, Supernova has helped launch four global beauty, wellness and lifestyle brands including; Sand & Sky, Coco & Eve, BodyBoss and Skinnymint, with a number of new brands and product launches in the pipeline.
Ruben joined the team in August 2019 and will be working out of Supernova’s head office in Singapore. Supernova operates worldwide and also has offices in LA, London, Delhi and Melbourne.
Supernova’s Co-Founder and Chairwoman, Emily Hamilton, says Ruben’s appointment will allow the company to further strengthen and cement their presence in the eCommerce world, as they continue to build global brands from Singapore.
Resulticks, the real-time conversation marketing cloud, announced plans to grow its local presence and partner ecosystem further in Thailand, Indonesia, Vietnam, and the Philippines in order to meet the growing demand from brands in Southeast Asia for advanced omnichannel marketing solutions.
With Resulticks’ omnichannel reach, brands can coordinate marketing campaigns across all relevant channels, including social media, emails, eCommerce platforms, mobile apps, SMS and digital assistants. Resulticks enables integrated campaigns by bridging the gap with offline channels using technology such as QR codes and location beacons in conjunction with robust customer data.
Resulticks recently appointed Kulmeet Bawa as its Chief Operating officer, given its strong foothold in South East Asia and India, based in Singapore. Kulmeet will play a pivotal role in formulating global strategy and driving marketing and business development efforts. He brings more than 28 years of cross-functional experience working with brands such as Adobe, Microsoft, and Sun Microsystems and is known to challenge the status quo, embrace innovation, and digital transformation.
To support and drive growth, Resulticks will be working with partners across the region including Montivory in Thailand, and Cloudian in Singapore and The Philippines. Furthermore, Resulticks will pairs robust customer data management capabilities with AI and machine-learning to enable brands to better deliver seamless customer journeys and individualized interactions with customers in real time.
AnyMind Group announced the appointment of Punsak Limvatanayingyong as Country Manager for AnyMind Group in Thailand, where he will be responsible for driving business growth for the AdAsia and CastingAsia business lines.
Limvatanayingyong started his career in marketing, holding roles at Cementhai and Universal Music (Thailand). In 2004, he founded Mobile Indy, a company that helps independent music labels and musicians monetize their music through digital platforms and became the first YouTube multi-channel network in Thailand. In 2017, the company was acquired by TV Thunder Public Company Limited (TV Thunder) and renamed Moindy, expanding into additional verticals.
In March 2019, AnyMind Group acquired a majority stake in Moindy from TV Thunder, integrating Moindy’s network into CastingAsia, an influencer marketing business line by AnyMind Group.
Following the successful integration of Moindy and scaling of expertise, CastingAsia has evolved its offerings for marketing and communications professionals, influencers and content creators from a pure-play influencer marketing platform, into:
- Marketing and communications professionals: an end-to-end influencer marketing platform that allows users to discover, activate, manage and track influencer marketing activity, and local teams with influencer marketing expertise across Asia for product onboarding, campaign strategy, planning and management
- Talent, influencers and content creators: an influencer activity dashboard that enables users to gain account and follower insights, join campaigns, manage their activity, and track activity performance. Through the CastingAsia Creators Network, talent, influencers and content creators can access resources that include account optimization, content strategy, production, and editing, and learning resources
Starting off in April 2016 as AdAsia Holdings in Singapore, the reorganized AnyMind Group has expanded into over 500 staff across 13 offices in 11 markets and runs three business lines by now: AdAsia, CastingAsia and TalentMind. Three companies (FourM, Acqua Media and Moindy) have been acquired so far and a total funding of US$35.9 million from investors could be achieved.
Susana Tsui will join theAsianparent as the new CEO of Media. This appointment comes after theAsianparent’s recent announcement on its market expansion plans and entrance into the ecommerce market, following its latest 8-figure Series C funding round led by Chinese tech giants Fosun and JD.com.
Ms. Tsui has held various notable appointments in the Marketing and Advertising industry, including Asia Pacific CEO of PHD and Asia Pacific COO of OgilvyOne. Prior to joining theAsianparent, she was the Group CEO of Dentsu Aegis Network China (DAN), managing over 22 agency brands across 5 cities in the country. With her strong experience in the advertising, marketing and adtech industries, Ms. Tsui has been tasked with strengthening theAsianparent brand across mature and new markets. As CEO of Media, she will also helm theAsianparent’s content, community and media platforms, including theAsianparent website and community app that is currently still the number one parenting app in Southeast Asia since its September 2018 launch.
Prophet, a leading global consulting firm that helps clients unlock uncommon growth, has announced the opening of its Singapore office, making it the third in Asia in addition to its existing Hong Kong and Shanghai offices. The Singapore office will be Prophet’s Southeast Asia hub for business growth and client support.
Previously based in Prophet’s Hong Kong office, Jacqueline Alexis Thng will be returning to her home country to lead Prophet’s Singapore office, bringing more than 20 years’ industry experience and a track record of success working with leading companies in the region. She is also a well-known thought leader, having recently chaired the MoneyLIVE: Digital Banking APAC in Singapore.
Prophet has been named as one of the 'Best Management Consulting Firms' by Forbes three years in a row from 2016 to 2018, and was also honored with 7 awards, including 4 Gold awards, at Transform Awards Asia-Pacific 2018, the prestigious international award recognizing excellence in brand development. Prophet publishes the annual Brand Relevance IndexTM for China, U.S., U.K., Germany, helping brand leaders measure the relevance of their brands to consumers and providing them with a practical framework for unlocking uncommon growth. In September 2019, Prophet will unveil its fifth annual Brand Relevance IndexTM.