- Category: May 2016 - Appointments & Announcements
EXIN announces that it has signed a strategic partnership with the Digital Marketing Institute (DMI). The partnership will see EXIN deliver the Digital Marketing Institute’s certification program through its network of over 1,000 accredited partners worldwide.
DMI has developed a framework through which qualifications in digital marketing can be defined, assessed, and related to each other in a way that articulates a clear progression. With these certifications candidates will have a good basis for a career in the Digital Sales & Marketing Industry. The certification via EXIN will start in Q3 2016.
Yooya, one of China's fastest growing online video networks, appointed John Steere as the company’s Chief Marketing Officer, effective immediately.
Steere returns to Greater China where he has a fifteen-year track record in marketing and advertising agency management, with a long career in consumer and shopper marketing, digital and strategic planning.
He was most recently Regional MD for Asia Pacific at Vivid Brand, a leading shopper marketing agency that was purchased by Publicis Groupe in 2015. Prior to that, Steere was CMO at McCann Worldwide Greater China, as well as MD for Momentum China. He has held various management roles throughout China and Asia on both the client and agency sides, with Saatchi & Saatchi, Visa International, Gartner and others. Steere’s career successes include working with local and multinational brands to increase engagement with consumers in China and Asia Pacific.
Working closely with Yooya CEO Rick Myers, Steere will join the company’s leadership team and be responsible for leading Yooya’s sales and marketing efforts across Greater China and Asia Pacific.
The performance marketing technology company Criteo announced the opening of a new office in New Delhi and the appointment of Ajeet Kandachar as Managing Director of India, to lead the business in one of its largest strategic growth markets globally.
The new office and Kandachar’s appointment will enable Criteo to expand operations in the country and further grow its portfolio of local customers.
Kandachar will be responsible for the strategic direction, operational execution and overall leadership of the India business. He will also focus on cultivating and strengthening relationships with advertisers and publishers. He joins Criteo from Vizury, an international internet marketing company, where he was responsible for growing the business throughout the Asia Pacific region.
Since its initial public offering on 30 October 2013, Criteo has undergone significant global expansion, operating now 31 offices around the world, seven of which are in the Asia Pacific region. In India, Criteo has been working with local eCommerce companies such as AskmeBazaar, MakeMyTrip, Yatra, nearbuy and Urban Ladder, to help them deliver more sales with the company’s performance marketing solutions.
Criteo’s performance marketing solution leverages machine learning technology, which enables their clients’ visitors with personalized ads or product recommendations in real-time, whether they are on a smartphone, tablet, desktop or laptop. Criteo’s dynamic ad template also automatically selects the ad format and layout that is designed to drive higher engagement.
Aspect Software, a leading and award-winning provider of fully-integrated consumer engagement, workforce optimization, and back-office solutions, is bolstering its cloud business, partnerships and manpower in the ASEAN region through leadership appointments:
- Sanjay Gupta has been appointed as Head of Cloud Business – Asia Pacific and Middle East, and is also Managing Director of India and Middle East
- Shilpi Puri has been promoted to Senior Director, Strategic Alliances and Partnerships, Asia Pacific and Middle East
- Richard Loberas has been promoted to Head of Sales for ASEAN and Korea
Sanjay, Shilpi and Richard will report to Jagan Narendran, Senior Vice-President for Asia Pacific and Middle East, Aspect Software.
Through a full suite of cloud, hosted and hybrid deployment options, Aspect Software help the world’s most demanding contact centers and back offices seamlessly align their people, processes and touch points to deliver remarkable customer experiences.
Getty Images, the world leader in visual communications, has launched its new global campaign “Millions of Images. Endless Possibilities”.
Created by Brazilian agency AlmapBBDO, the campaign seeks to show the depth of Getty Images’ extensive collection of millions of images, and how through imagery, any idea can come to life.
The concept features several famous faces - the likeness of Angela Merkel, Prince Charles, the Dalai Lama and Pope Francis - in an unexpected way: meticulously reconstructed only using creative stills from Getty Images.
“Four months of extensive research and testing were spent, without using any editorial images, to produce the result. For each face to be recognized, every detail required a massive search, but as Getty Images has such rich content we were able to find the exact details to the faces that we wanted to portray," assed Benjamin Yung Jr, Creative Director of AlmapBBDO.
All of the Endless Possibilities campaign assets, including film, print, poster and the microsite, utilize images from Getty Images and iStock by Getty Images to reconstruct famous faces.
“We are very pleased to once again partner with AlmapBBDO to create an innovative and unique campaign that clearly and cleverly demonstrates Getty Images’ role in the creative industry as the gold-standard visual content source for any marketer, advertiser, or publisher,” said Susan Smith-Ellis, Chief Marketing Officer at Getty Images. “This campaign highlights not only the quality and breadth of Getty Images creative content, but also the top tier creative talent at AlmapBBDO. This is a game changing campaign and I am excited to see the response from the creative community.”
Over the past seven years, Getty Images and AlmapBBDO have partnered to create award winning campaigns, such as “From Love to Bingo”, “85 Seconds” and, most recently, the Getty Images 20th anniversary campaign which was awarded two Gold and a Bronze at the One Show Awards in New York, in May 2016.
EY and GE Digital announce a new strategic alliance to develop and provide Industrial Internet of Things (IIoT) services to help industrial companies achieve increased productivity from capital assets and processes linked in the cloud.
EY and GE Digital will develop and deliver industry-specific services based on GE's Predix ® cloud-based operating system. The services can help companies reduce operating expenses and increase revenue through improved machine uptime and streamlined industrial workflows.
EY, which has been working with GE for more than 10 years, joins GE's ecosystem of global alliance partners, which gives members access to digital tools and domain expertise from across GE. EY will provide its extensive experience in business transformation; IoT, data analytics and IT cybersecurity capabilities; and access to global resources across multiple industries.
AdAsia Holdings Pte.Ltd. just opened a local subsidiary in Thailand and starts to work on the development and operation of next-generation TV advertising platform, as well as the optimization and sales of AdAsia Digital Platform and AdAsia Ad Network.
AdAsia Digital Platform is capable of managing functions of programmatic buying and reporting in one single dashboard, where advertising agencies and advertisers can serve their ads on multiple DSPs, advertising networks and the AdAsia Ad Network.
The demand for next-generation TV advertising platform is expected to increase massively in the future, which is the main reason why AdAsia established a subsidiary in Thailand. Although local media holds a large portion of online traffic, there is currently as well a high demand for media advertisement profit maximization, due to the limited methods for increasing advertising revenue in Thailand that insures to the benefit of AdAsia’s business venture.
Text100, a global integrated communications agency, has announced the appointment of Lee Nugent as Managing Director, Consulting and Strategy Asia Pacific.
Starting on July 1st 2016, Lee will be located in Singapore and report into Anne Costello, Regional Director, Text100 Asia Pacific.
Text100 began its current transformation to integrated communications with the merger of Bite Asia and Text100 Asia in 2015. Since then, the business has grown to more than 300 consultants, with close to 50% of its revenues now coming from content, social, search and email marketing.
Lee’s remit will be to accelerate the agency’s growth in integrated consulting. He will partner with Costello as her 2ic to increase the speed of the agency’s transformation and to add new service capabilities, benefiting employees and clients across the region.
Previously, Lee was CEO of the Nelson Bostock Group in London, where he led the diversification of the business resulting in 50% revenue and PBIT growth in the period 2009-13. He also drove the agency’s transformation from a standalone PR firm to an integrated communications group. This transformation resulted in the group being recognised as one of five UK ‘Agencies of the Future’ by the PRCA.
Konica Minolta has launched its brand campaign "Shared Values" in Singapore. The campaign is based on the concept of unifying the shared values of customers and Konica Minolta with a focus on customer-centricity in the digital economy. It aims to promulgate the values of Konica Minolta and its commitment to bringing the ideas and needs of customers and society to life through innovation and high value added solutions.
Driven by its guiding philosophy and values, Konica Minolta reflects its commitment to its brand proposition, Giving Shape to Ideas. The headlines used for the campaign emulate Konica Minolta beliefs and commitments by putting customers at its forefront. The six-month brand campaign will cover print, outdoor, radio, social media and digital platforms, targeting C Suite, SME and professional digital print providers and users.
Ogilvy & Mather Philippines announced the appointment of multi-award winning creative Steve Hough to the position of Group Executive Creative Director (ECD). Mid of May, Steve starts leading a team of young, passionate, and multi-awarded creatives to drive the Agency’s creative ambition across the group of companies; Ogilvy & Mather Advertising, Ogilvy One, Ogilvy Public Relations, Bates CHI & Partners, Soho Square, Pulse Communications, social@Ogilvy, H&O, and Geometry Global.
With an awards case of metal, (11 Cannes Lions, 19 Clios, 1 D&AD Yellow Pencil, 1 One Show Gold Pencil, and 99 Finalists across international Awards Shows), and over almost 20 years in Asia, Steve comes to Ogilvy Manila from Ogilvy South, where he was Regional Creative Director, and Global Creative Director for the Lenovo Business based in Bangalore.
China’s online video network Yooya could reach its milestone a year ahead of schedule, by signing twenty platform partners and gaining more than 95% reach into China’s online video market that boasted 450 million video users in 2015. Yooya CEO Rick Myers even believes the figure will rise to 700 million video users by year-end.
In hitting this significant milestone, the company has now put in place comprehensive commercial and distribution deals with every major video platform in China, including Youku, Tudou, iQiyi, Tencent QQ, Sohu, Bilibili, 163, PPTV, Acfun, Wasu, Meipai, HunanTV, LeTV, V1, Toutiao, Wechat, Miaopai, Meila, Meili, and Sina.
Yooya’s one-stop, technology-driven approach to online video in China delivers broader distribution, better data & analytics, superior monetization, and more effective video advertising solutions to the company’s clients. Yooya provides distribution, rights management and powerful new advertising solutions that both monetize content and create marketing opportunities, while delivering at the same time quality and rights-protected content to China’s voracious consumers of online video.
To no surprise, the company is driving over 250 million video views each month.