- Category: September 2012 - Performance Marketing
Lucy Hemming has been promoted to Asia managing director for Bloomberg Businessweek from her current role as Regional Director for Southeast Asia. Hemming will assume her new responsibilities immediately and remain headquartered in Singapore.
Hemming has been with Bloomberg Businessweek since February 2009. During her time at Bloomberg Businessweek, she has driven significant advertising revenue growth within Southeast Asia and developed key stakeholder relationships in local markets.
With over 12 years media sales experience across digital, magazines and newspapers, Hemming has worked in various media sales positions in Vibrant Media, Financial Times and The Sun and News of the World.
Movius Interactive Corporation, a global leader in application enablement for service providers announced the appointment of Steve Summers as Vice President of International Sales. A veteran in the mobile messaging industry, with over 25 years of experience, Summers joins Movius from the UK at a time when the company is looking to further enhance its international portfolio.
The role will see Summers develop and lead international sales strategies, build and maintain key relationships with customers, identify and engage new business opportunities and research the market and related products.
Summers is joining Movius from Neustar Inc where he was Vice President Sales, EMEA. Previously Summers has also held senior positions at companies including Octel Communications, Comverse, Openwave and Airwide Solutions.
Draftfcb’s group Executive Creative Director for Australia and New Zealand James Mok is adding Asia Pacific creative responsibilities to his current duties, effective immediately. For that aspect of his job, he will report to the region’s Chief Operating Officer Jonathan Allard.
With an equal focus on creativity and accountability, Draftfcb is the first global, fully integrated marketing communications agency for the digital age to operate against a single P&L without any silos. The agency is driven by a singular focus on consumer behavior as expressed by its proprietary 6.5 Seconds That Matter™ operating system, which recognizes the importance of producing creative work that really matters to consumers in the brief amount of time they are willing to give marketers in today’s media-saturated world.
Since he joined the agency in 2005, Mok has been Draftfcb’s most senior creative executive in New Zealand. For the past two years the agency has been ranked the world’s number one for effectiveness in the WARC World EFFIE Index in the Government and Non-Profit category. Draftfcb in New Zealand has also grown to become one of the country’s top three full-service agencies.
James's new extended role is fully supported in New Zealand where Draftfcb has expanded its creative leadership team with the recent appointment of two new ECDs, Tony Clewett and Regan Grafton, and in Sydney with Creative Director, Simon Edwards.
In his regional role, Mok will also be a member of the Draftfcb Global Creative Council. As such, he will assess the agency’s work in Asia Pacific, evaluating creative performance, mentoring for creative development and driving creative initiatives that assist the agency at the regional and local levels.
Mok is the second senior executive with regional responsibilities announced at Draftfcb in APAC recently. In June, Allard appointed Connie Wong as regional human resources director.
KPMG International has appointed Brian Bannister to the newly created post of Head of Global Communications, based in London, UK.
He will join KPMG in December from PwC, where he served for the past five years as UK Director of Communications. He has more than 20 years of experience as a senior corporate communications adviser, including 12 years in the professional services arena.
Prior to joining PwC, Bannister was Director of Communications and Marketing for the Institute of Chartered Accountants in England and Wales, and previously, head of corporate communications for BSI.
WPP Group’s Xaxis, the world's largest audience-buying company launched its new office in Kuala Lumpur, Malaysia. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis does this for its GroupM agency partners, Maxus, MEC, MediaCom, and Mindshare. From now on marketers in Malaysia will be able to implement coordinated audience buying campaigns on multiple digital media channels via Xaxis' proprietary Data Management Platform (DMP). In addition to running campaigns across display, online video, social and mobile platforms from a single location, clients will be able to track and measure their results with an unparalleled degree of transparency and sophistication.
Arshan Saha has been tapped to lead the new office as director, Singapore and Malaysia. Prior to joining Xaxis, Saha served as regional director for Innity's operations in Southeast Asia, a pioneer of interactive online marketing solutions in the region. In his role, Saha established operations in Singapore, where he grew the local team and was responsible for a 300% growth over a one-year period. Previously, he managed relationships with digital publishers for the Adconion Media Group out of the UK offices.
Chehadé's leadership team revision includes
• Akram Atallah's role will be expanded to include oversight of Registry and Registrar Services, the new generic Top-Level Domain (gTLD) program, Security and other important activities.
• Tarek Kamel, Senior Advisor to the President of ICANN, who currently leads the development of an Africa strategy, will assume the role of Senior Advisor for Government Affairs, leading all aspects of Government Engagement.
• Sally Costerton, most recently CEO of Hill and Knowlton Public Relations for Europe, the Middle East and Asia has been tapped to lead the new position of Stakeholder Engagement, a role that will incorporate the communications function.
Both Costerton and Kamel will be based in ICANN's European region and will report directly to the CEO. Their goal is to strengthen ICANN's international engagement at all levels, and to implement the global matrix alongside ICANN’s regional vice presidents.
Chehadé said his other direct reports would include:
• Kurt Pritz, Senior Vice President, who will take on a new role as Chief of Strategy.
• John Jeffrey, General Counsel and Secretary of the ICANN Board, who will continue in that role.
• David Olive, Vice President of Policy, who will also continue in his current role.
In a further organizational development, Chehadé announced that Maguy Serad, Senior Director of Contractual Compliance will be promoted to Vice President of Contractual Compliance, with her.
PayPal today announced the appointment of Rohan Mahadevan as PayPal’s new vice president for Asia effective immediately and reporting to Rupert Keeley who has recently taken up a broader leadership role as PayPal’s senior vice president of Europe, Middle East and Africa (EMEA) and Asia Pacific.
Based in Singapore, Mr. Mahadevan will provide strategic direction for the company’s fastest-growing region and will be responsible for increasing the company’s presence and capabilities to capitalize on the explosive growth of e-commerce and m-commerce across all Asian markets.
Mr. Mahadevan has been with PayPal since 2004 in various leadership roles. Prior to his current position, he held the dual roles of vice president of Global Cross Border Trade and vice president of Latin America. As VP of Global Cross Border Trade, he was responsible for defining and executing PayPal’s cross-border strategy to enable 113 million PayPal users to conveniently and safely purchase from international merchants in 190 markets. As VP of Latin America, he led the strategy and localization of PayPal’s services for domestic consumers and merchants and partners in Brazil and Mexico, opened up PayPal’s first offices in these markets with Spanish and Portuguese language support, and accelerated cross-border trade across this region.
Rohan holds a Bachelor of Science in Physics from the California Institute of Technology, a PhD from Harvard University in the field of astrophysics, and was a post-doctoral scientist at Cambridge University, England.
Bite Communications, a leading integrated marketing communications agency, announced the addition of Timi Siytangco as its Director, Digital Strategies. In this newly created role, Siytangco leads Bite Singapore’s and Bite Australia’s digital capabilities and provides strategic client counsel to deliver insight-based, integrated communications campaigns that generate business-driven outcomes.
Siytangco brings 15 years of experience in digital marketing, online media and Internet start-ups. She has delivered regional digital programs for global brands in business technology, including Cisco, IBM, Microsoft, and Oracle. Prior to joining Bite, Siytangco served as Head of Practice, Digital Strategy at Possible Worldwide, where she was responsible for managing strategy, customer acquisition campaigns, and integrated marketing programs for clients including Dow Corning and Starwood Hotels Asia-Pacific. Previously, she led the development and delivery of interactive marketing solutions in Asia-Pacific and Europe at CNET Networks (now CBS Interactive).
Bite Communications recently acquired the Hong Kong-based Asia operations of Red Bricks Media, a U.S.-based digital marketing agency, supplementing similar acquisitions in the last two years of digital marketing agency, OneXeno and web and app build firm, Interlink Systems. The new search capabilities add to the content, social media and web development strengths that are the anchors of Bite’s integrated digital service offering.
Yelp Inc. announced the availability of Yelp Singapore. From now on, people in Singapore are able to create accounts on Yelp.com.sg to share their opinions about great local businesses and services. Yelp's free iPhone and Android applications will be available as well as its free suite of business owner tools:
Continuing on Yelp's international growth strategy, the launch represents the company's debut in Asia. Singapore boasts the world's third highest per capita income, more than five million people and English as the common language; considerations that present an attractive market expansion opportunity.
Yelp's Community Management program will focus on building awareness with local consumers to foster rich and meaningful relationships with the people of Singapore..
Vserv.mobi, a leading Global Mobile Ad Network for app developers, publishers and advertisers, has been announced as a winner for the Red Herring Top 100 Asia 2012. This esteemed list honours the most innovative and promising technology ventures of the year from a pool of hundreds from across Asia. The winners are evaluated by an editorial team through a quantitative as well as qualitative analysis, parameters include financial performance, technology innovation, quality of management, IP creation, CAGR, execution of strategy, and disruption in their respective industries. Founded in 2010, Vserv.mobi is amongst the youngest companies to have won the Red Herring Top 100 Asia award. Earlier, this year, Vserv.mobi was also awarded the 'fastest growing company' by their investor IDG Ventures.
Emerson Network Power, a business of Emerson and a global leader in maximizing availability, capacity and efficiency of critical infrastructure, has been awarded the 2012 Frost & Sullivan Asia Pacific Market Share Leadership title in the data centre cooling solutions market.
Frost & Sullivan’s Market Share Leadership is presented to the company that has demonstrated excellence in capturing the highest market share in its industry. Emerson Network Power was benchmarked against its major competitors based on a number of different criteria, including market share, growth strategy and product innovation.
Rice Communications has been named 2012 PR Consultancy of the Year by the Institute of Public Relations of Singapore (IPRS) at the IPRS PRISM Awards Dinner, held on 16 August 2012 at the Grand Copthorne Waterfront Hotel, Singapore. The PRISM Award recognises a local Singapore PR consultancy for its achievements over the past 27 months. Established in 2009, Rice has grown to a team of 15 and represents a variety of clients across the technology, healthcare, digital and travel industries.