- Category: April 2011
DiGi Telecommunications Sdn Bhd is committed to build a mobile Internet and broadband environment that enables true connectivity, creates socio-economic development, and helps businesses grow.
The company is driving progressive and responsible business practices for the Malaysian telecommunications industry, with a solid history of product and service innovation. Right now the firm is looking to expand its newly available permission-based mobile advertising service called DiGi iDeal by exploring new collaborations with retail partners, done through its partnership with Out There Media, the global leader in mobile advertising whose multi-channel mobile advertising marketplace programme, Mobucks™, forms the technological platform for DiGi iDeal.
DiGi iDeal is designed to empower customers to opt in for specific retail information of interest at zero cost. This simple and convenient mobile advertising service allows customers to pick and choose the type of advertising they wish to receive on their mobile phones, according to their preferences, interests and needs.
For every advertisement received, subscribers to the service will receive “iDeal” points, which are converted to free SMS and voice call minutes.
Praveen Rajan, DiGi’s Head of Mobile Internet & Advanced Data Services explained: “It is important for us to deliver a comprehensive menu of retail promotion information to our customers of varying interests by identifying as many relevant Malaysian and international retail partners as possible. By empowering them to self-monitor the kind of advertisements they wish to receive, we hope to create a better customer experience while minimising the pervasive nature of mobile advertising.”
Kerstin Trikalitis, Out There Media CEO, said, “We are very excited to be announcing our partnership with DiGi, which further underlines our faith in the Malaysian market. We would like to welcome DiGi amongst our valued operator partners, and we look forward to a long and fruitful collaboration with many exciting and award-winning Mobile Advertising campaigns.”
DiGi iDeal offers unprecedented benefits for the two main elements of its value chain, namely the advertisers and the end consumers. Advertisers can enhance their media mix with a new medium that ensures advanced targeting capabilities, consumer engagement, impressive responsiveness, maximum audience reach and highly effective brand awareness.
At the same time consumers will be able to receive premium and exclusive benefits, offers and information that is directly relevant to their needs, interests and lifestyle. Customer response to various marketing campaigns has been very encouraging to date, at times reaching up to 40% - 50%, indicating the effectiveness of matching customer profiles with relevant promotions.
DiGi iDeal has a number of established brands signed up to run campaigns targeting the service’s opt-in customer base. The current retail partners of DiGi iDeal include BMW, Malaysia Airlines, P&G and Unilever with many more in the immediate pipeline. Out There Media will support DiGi with sales, business development, technology and operations of DiGi iDeal out of its Asia headquarters in Singapore. It will be the primary point of contact for potential advertisers of this permission-based mobile advertising service.