- Category: October 2011
The guidelines address key issues including:
- Annotated guidance on core privacy principles and consumer-friendly language for developers to consider using.
- Ways to inform users on how data is obtained and used.
- Guidance on security and confidentiality of information.
Privacy policies are an important consumer disclosure tool for app developers and are not meant to be a one-size-fits-all document but should be customized to fit the needs of each company and each jurisdiction. The MMA urges app developers to consult with their legal counsel when adapting these guidelines for their purposes.
Members of the mobile marketing industry (marketers, app developers, media companies, advertising agencies, technology enablers and other) are encouraged to read the proposed guidelines and submit comments on the MMA website http://www.mmaglobal.com/MMA_Mobile_Application_Privacy_Policy_18Oct2011.pdf.