Saturday Jul 20th

Cryptomining malware
Cryptomining malware, also called cryptocurrency mining malware or simply cryptojacking, is a relatively new term that refers to software programs and malware components developed to take over a computer's resources and use them for cryptocurrency mining without a user's explicit permission. Unautho ...
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Voice technology is driving brands to adopt a new strategy for search
The rising importance of voice technology, improvements to measurement, and the emergence of Amazon as an ad platform is driving growth and change in search marketing, concludes WARC, the global authority on advertising and media effectiveness, in its Marketer's Toolkit 2019.
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How to find the perfect marketing agency
Navigating a business successfully through the ever-changing digital marketing world is a huge challenge for many decision makers, especially when resources are tight. Co-operations with experienced and competent digital partners are indispensable and the selection of the optimal service provider is ...
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Closed ecosystems are creating significant problems for advertisers and publishers
The way large online platforms, such as Google, Apple, Facebook, Amazon (GAFAs), restrict advertisers from using their data on the platforms is called “walled gardens”. In lieu thereof, around two-thirds of marketing executives complain that walled gardens do not provide enough informati ...
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Corporate values in question, employee uncertainty on the rise
Against a global backdrop of persistent social, economic and cultural change, Zeno Group’s new global study on “Barriers to Employee Engagement” looks closely at employees’ concerns about their workplace and how those issues, left unchecked, are standing in the way of effecti ...
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Coalition for Better Ads expands its standards worldwide to improve consumer experience online
The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.
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Prepare for future security threats by joining Interpol World 2019
Nearly all current research underpins a worrying trend, namely an increase in cyber-attacks, data leaks and data protection hacks. Not to mention that security breaches nowadays cause much more damage than just a few years ago due to more connectivity and a growing number of digital devices.
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IDC’s Top10 predictions regarding impact analytics and AI initiatives in Asia Pacific
IDC unveiled its top 10 predictions to impact analytics and artificial intelligence initiatives of Asia Pacific excluding Japan (APEJ) organizations through 2023.
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Strategic sales tips for 2019
As you can imagine, the digital disruption in sales stirs up existential fears, even among long-established distributors, since intelligent sales support in the form of software, apps and artificial intelligence are often not in place. The traditional methods of conducting sales negotiations need a ...
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Fuji Xerox helps businesses work smarter with the launch of 14 new multifunction devices and enhanced security
Fuji Xerox, a leader in document management solutions, just launched 14 new models of digital color multifunction devices: the ApeosPort-VII C / DocuCentre-VII C series.
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Adobe acquires Allegorithmic for its game-changing 3D design tools
Adobe just announced its acquisition of Allegorithmic, a leading 3D editing and authoring company that set standards in the gaming and entertainment industry.
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Digital advertising and ad fraud predictions for 2019
Mobile channels have become more compelling to the perpetrators of ad fraud, since mobile accounts for an increasing proportion of digital ad spend. But, while there are many strategies and solutions available to mitigate the impacts of ad fraud, separating the capabilities from the spin can be diff ...
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Social media channels you should invest in this year
We are surfing, chatting, posting and commenting virtually on a regular basis: in fact, the amount of time users spend daily on social networks like Facebook, Instagram and Co. is growing faster than the rest of online usage. Around 60% of people visit social media every day, one third of them even ...
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Strategic priorities plus tech and media challenges for the year ahead
WARC, the global authority on advertising and media effectiveness, released Marketer's Toolkit 2019, an annual report outlining companies’ priorities and the challenges brands are facing in the year ahead. The report is centred on a survey of more than 800 senior marketing and advertising prof ...
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Adapt to future marketing or go down the drain
Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native advertising – all measurable, everything personal and individualized.
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Politics, sports and Marvel superheroes topped the search list in 2018, Google reveals
2018 was a significant year filled with events that marked a sign of changing times, Google unveils with its annual ‘Year in Search’ 2018 report. Through the exploration of the over one trillion search queries the company receives each year, the top trending topics could be identified, i ...
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RTB House unveils first AI Marketing Lab innovations
RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, announced it will begin the alpha testing phase of its first MarTech innovations developed in its AI Marketing Lab, a new research division it launched in May with an initial annual investment of USD $5 ...
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Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact
Recently, the AI-powered social media marketing platform Socialbakers released its 2019 Social Media Trends Report for industry professionals and brands who want to work smarter in social media. The comprehensive report offers detailed information about the state of social media engagement and adver ...
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Vodafone and PNSol champion new Broadband Forum “quality of experience” project focused on creating the “invisible” network
Broadband Forum has launched a new project – Broadband Quality Experience Delivered (Broadband QED) – which will be led by Vodafone and Predictable Network Solutions (PNSol).
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2019 will be the “Year of Tipping Points
2019 will be the break through year of what has been predicted for years but hasn’t yet materialized to any significant extent: big brands, advertising agencies, retailers, and leading media will disappear into insignificance, creating space for new things and better solutions besides new soci ...
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Jan 2015 - Digital Marketing Trends & Predictions

VMWare APAC

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