BestPracticesFacebookTime and again we read and hear about cyberattacks on companies and with the accelerated digitization caused by the pandemic, this danger has increased even further.

The consequences of cyberattacks range from image damage and blackmail to major financial losses, and unfortunately the gateway to these attacks is usually the employees who put highly sensitive data at risk.

It will therefore be necessary in the future to sensitize everyone to the topic and to regularly check their own data security to identify weak points.

Business accounts on social media channels such as Facebook are among the most common targets for cybercriminals. If the company account is hacked, not only inappropriate or compromising content can be published, but also paid advertisements can be placed. With just a few clicks, it can cause millions in damage.

The following best practices from Facebook will help you best protect your account from such attacks:

  • Unique login information for maximum protection. You should use unique usernames and strong passwords and update them regularly. It is also a good idea not to use the same email address for the Business Manager account as for other personal accounts. The step-by-step guide to updating the email address in Business Manager might be useful.
  • Two-factor authentication as standard ensures that only you can log into your account. It is conducted using a security stick, an external authentication app or an SMS code.
  • Do not save login information. While it speeds up the sign-in process, you shouldn't store login information on different devices or in different browsers.
  • Do not share login information. A brief request for your access data from your colleague in another department flutters into your mailbox. However, phishing emails are one of the most common ways for hackers to obtain login information. That's why you should never share your own access data via email – not even with colleagues.
  • Logging off regularly. It's not only simple but also effective to log out regularly.
  • Enable notifications, because the later you realize that your account has been hacked, the greater the potential damage caused. To prevent this, it is recommended to activate the notification function for logins from an unknown device or browser.
  • Report unknown logins. If you notice any unauthorized or unknown access, you can report it directly to Facebook. In case of a hacked account, it can help minimize damage.
  • Keep an eye on campaigns at regular intervals – at least once a week – and check that they are performing as expected. This way, you will notice irregularities more quickly.
  • Check account security. Facebook provides various tools to check the security of your own account. Under Security & Login, you can see where you are logged in and if unauthorized devices have access to your account. In addition, there is, for example, the security check or the Business Manager security center which gives you an overview of who has access to your account and can add or remove employees.
  • Check for malware. Cyberattacks often use malicious web browser plugins or apps which is why downloading apps and plugins should therefore only be done with caution. Apps and browser plugins that have already been downloaded must be checked regularly and possibly removed if you no longer need them. (Source: ad agents)


By MediaBUZZ