Sunday Oct 20th

What it takes to implement a Web Analytics System
Usually you need an interdisciplinary project team to introduce a Web analytics system where business management, marketing, IT and engineering respectively often work with external service providers and consultants. The objective of the project management is to contribute knowledge and requirements ...
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The Top 5 Challenges of Web Analytics
A great deal has been said and written about the good, the bad and the ugly of web analytics. Niel Bornman, Acceleration's Director of Online Analytics boils the debate into five of the biggest challenges we face as we implement analytics tools and the ways that we can deal with them.
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Criteria for selecting Web Analytics Tools
Dimensions and metrics provide the basis for business relevant information of a Website, out of which result two important consequences. The detailed planning of metrics and dimensions lays the foundation for Web analytics. A good basis for the determination of the used dimensions generates the ques ...
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An Introduction to Web Analytics
The Web Analytics Association defines web analyticsas “the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives”. Effective Web Analytics goes beyond reporting on and measuring a site’s business and sal ...
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From Web Statistics to Web Analytics
The days of basic Web statistics are coming to an end. In fact, Web statistics are rapidly evolving into Web analytics. We now have the ability to monitor very reliably users’ paths through our sites. We can see what content is attracting them, and even from a visual perspective we can determine w ...
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Jan 2015 - Digital Marketing Trends & Predictions

VMWare APAC

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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