- Category: July 2015: Real (Right)-Time Marketing
Brands can now easily engage their customers with Viber by using Nexmo’s Chat App API
It is well known that Asia is mobile first, which means for marketers to be focused on mobile devices to find and reach their customers and chat apps, such as WeChat, Line, Viber, and WhatsApp in particular. Currently, WeChat, Line and Viber have alone 1.2 billion users combined from all over the world, but especially in Asia – China, Korea, Japan and across SEA.
End of 2014, for instance, there were around 3.6 billion mobile subscriptions globally, whereby more of half (52%) of all in Asia, and the number of mobile connections increased by 11.2% (by 375 million) last year.
Nexmo, the leading cloud communications company is immensely well placed to help APAC brands connect with their customers, through mobile and social, due to its 80% market share among OTT providers.
The company just announced a collaboration with Japan’s Viber that has nearly 250 million active users, as the latest addition to Nexmo’s Chat App API that allows brands to engage their customers via multiple chat apps such as LINE and WeChat through one simple API.
Whether you are sending out a social message, approving an iBanking or eCommerce transaction, retrieving your password, or receiving a geo-targeted promotion, Nexmo’s technology and service enable companies to engage with mobile consumers via their preferred channel, be it chat apps, SMS or voice.
"We are excited to offer brands a simple way to engage their customers on Viber through our global cloud communications platform,” said Chris Moore, Chief Revenue Officer at Nexmo. “As part of our vision to improve global communications, Viber’s massive audience and global reach presents brands with the opportunity to deeply engage their customers on their favorite chat app.”
Chat applications have massive online presence but differ from one another in terms of disparate features, geographic penetration, technical requirements and local market restrictions. The Nexmo Chat App API solves these problems with one API, allowing brands to integrate LINE, WeChat and now Viber into their existing communications platform. The Chat App API connectivity is also supported 24/7 with Nexmo’s globally recognized customer service offerings.
Brands can immediately sign up for beta access to engage with their customers via Viber, WeChat and Line through one easy-to-use cloud API, and join high-volume communication companies, such as Alibaba and Airbnb, that send millions of messages per month using Nexmo APIs.
To no surprise, the company has been recognized by Gartner as a 2014 Cool Vendor in Communication Services, and selected as an Aragon Research Hot Vendor in Real-Time Communication and Collaboration Platform as a Service in 2015.