The vast array of strategies available for use by today’s sellers can be overwhelming, if not downright intimidating. There is a constant bombardment of software offerings, buyer monitoring and management methodology, coupled with the need to remain in compliance with eCommerce’s intricate rules and policies.
In a survey conducted by Feedvisor and WebRetailer, it was found that 72% of sellers surveyed aren't using marketplace management software and 29% of those who are, aren't satisfied. Also cited was that 50% of sellers surveyed are seeking out new software along different categories. Thus, it's no wonder that many sellers shy away from the myriad of tools available.
Those that do take the plunge and purchase software, or attempt the usage of a given strategy, are often doing so with a hunt and peck approach. Hoping that they've found the golden way to up their rankings and increase their sales. They then have to school themselves in order to achieve a level of expertise in order to execute. The thought alone is exhausting.
Of course, there are many all-encompassing agencies that claim to excel in all eCommerce marketplaces, however, Amazon, eBay, Google, etc. all have their own individual algorithms, ranking triggers and rules. Certainly, an expert who focuses in one arena possesses better expertise in that given marketplace and there is no dilution in the efforts and a one-on-one relationship with a consultant can return a seller's investment many times over.
There are several characteristics a seller should look for in a competent consultant: Setting promo campaigns, software tool selection/usage, feedback management, and driving the product ranking upward significantly, are just some of what can be gleaned by procuring a consultant.
I always say, optimizing an Amazon listed product is like exploring a jungle of both known and unknown entities. Keeping the sales soaring requires ongoing maintenance and tweaking.
By Kim Green