Tuesday Aug 04th

S4M first in getting MRC accreditation for mobile post-click ad metrics
S4M (Success for Mobile), an innovative advertising technology company, has been granted Media Rating Council (MRC), including served display and rich media ad impressions, clicks, and CTR for both mobile browsers and apps. The Media Rating Council is a U.S.-based non-profit industry association wh ...
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Marketers are faced with Hobson's choice and have to leverage mobile to meet consumers' seasonal needs
The performance marketing technology company, Criteo, released seasonal data in anticipation of Ramadan, to help eCommerce businesses better engage consumers during the festive season. The findings are based on an analysis of 1.5 million online transactions in Indonesia, Malaysia and Singapore befor ...
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Do morals matter in the digital age?
Both greed and morality have been poured into the foundations of capitalism’s highways, but it is greed that has eaten away at the roadside. The same voracity that once paved the birthplace of empires can later leave them coughing and choking in their own dust; empires rise and empires fall fr ...
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Data is and remains the new currency in mobile
In the past few years, Asia Pacific has flexed its muscles to become the next hotspot for mobile advertising, showcasing now developed mobile networks and a strong proliferation of smartphones that provide many opportunities for mobile publishers and advertisers.
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Has Whatsapp what it takes to become a high-flying marketing channel?
Whatsapp is mentioned more and more often when it comes to discussion on how companies should communicate with customers, raising the question if it has what it takes to be the ultimate social media marketing channel.   Reportedly, the mobile app has more than 800 million users and sends arou ...
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Indonesian smartphone users can get up to twice as much from their mobile data plan
Opera and Samsung's R&D Institute of Indonesia have worked together to bring the ultra data saving (UDS) feature to Indonesia. Now, users of Samsung Galaxy J3, Galaxy J5 and Galaxy J7 devices will be able to stretch their mobile data plans and get more enjoyment online, including up to twice as ...
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Is the time ripe for Snapchat or is it just a short-term marketing phenomenon?
According to a recent study of the investment bank Piper Jaffray, the mobile app Snapchat has overtaken Instagram as the most popular platform among US teenagers. In the trade press it is therefore already compared as the "young Facebook”, since it was also once a youth phenomenon, while today ...
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Insights into Asia's Mobile Future
Mobile devices are the most dominant and groundbreaking, wide-spread innovations that pave the way of Asia’s digital future. From taxi bookings, travel lodging to courier arrangements, mobile devices are part of everybody’s life, spurring the ongoing digital transformation.
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June 2016 - Mobile Marketing

VMWare APAC

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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