- You are here:
-
Home
-
Asian e-Marketing
- Asian e-Marketing
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 20 June 2014 10:06
The acceleration of mobile video consumption is a global phenomenon and the massive growth rate of the mobile and tablet video viewership is impressive, representing now more than 20% of all online video plays.
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 10:46
Asian eMarketing recently met David Petts, ShoreTel’s Senior Vice President of Worldwide Sales, for an interview to find out more about the company’s updated unified communications (UC) solution and the launch of ShoreTel 14.2, besides getting deeper insights into the expert’s channels strateg ...
Irdeto explored consumer consumption patterns of video content to identify why people turn to piracy
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 20 June 2014 09:49
Irdeto’s services are widely deployed in the world of pay TV on satellite, cable, terrestrial and IP networks, therefore the expert in broadcast software security solutions recently explored consumer consumption patterns of video content to identify the top two reasons why people turn to piracy. R ...
Cisco consolidates market leadership in India with state-of-the-art VideoGuard CA and DRM technology
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 09:35
Cisco by now reaches more than 40 million digital homes across India with its industry-leading VideoGuard conditional access (CA) and digital rights management (DRM) solutions. Using the industry estimated average of five people per household, the company is now enabling a rich and advanced TV exper ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 20 June 2014 09:47
The region’s most established ICT, broadcast and digital media trade events, CommunicAsia2014, EnterpriseIT2014 and BroadcastAsia2014, opened this week at Marina Bay Sands, Singapore, with close to 2,000 exhibitors from more than 50 countries. The four day event occupies all five levels of the con ...
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 09:28
Social Video Lab, an innovative social video marketing firm, announced the launch of its video content marketing services to focus on creating branded and amplified video content for marketers.
Specialized in short-films production, video adaption and content amplification, the company works with s ...
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 20 June 2014 09:44
SpeakingPhoto, the iOS and now Android app, enables users to add a simple voice recording to old family photos, giving them new meaning and ancestry data. For short, it turns pictures into stories to enhance and give value to photos, allowing everyone to personalize memories and businesses to captur ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 09:27
Appear TV, a leading global provider of next-generation Video Processing Platforms for broadcast and IP networks, announced that it’s been chosen to provide additional TV reception and distribution systems for Formula One circuits around the world. Deployments this year will take place at Austria ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 20 June 2014 09:39
ClearOne, a company that designs, develops and sells conferencing, collaboration, streaming and digital signage solutions for voice and visual communications introduced its new all-in-one COLLABORATE® appliances and new cloud-based Spontania solutions— aimed at businesses that wish to enhance the ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 09:11
PHD has appointed Jimmy Lim as General Manager for Malaysia. In his new role, effective immediately, Jimmy will lead PHD Malaysia across all business functions, reporting to Andreas Vogiatzakis, CEO of Omnicom Media Group Malaysia.
Jimmy joins PHD with over two decades of experience in media, adver ...
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 13 June 2014 10:18
According to PwC’s recent Global entertainment and media outlook 2014-2018, “digital success is not just about technology, but about applying a digital mind-set to build the right behaviours towards an embedded digital culture that drives ever closer to the customer.” And in fact, due to thi ...
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 30 May 2014 11:25
The current excitement about the fact that the iPhone 6 will likely be NFC-enabled, that Apple is testing an NFC-capable POS system based on the iPhone 5S in their own stores, and that the company is now putting its money on NFC, is obviously reason for a lot of talk and speculations. But the actual ...
- Written by RogerS
- Category: June 2014 - Video Marketing
- Friday, 13 June 2014 10:17
If you own both a YouTube account and a Google account, you can link your YouTube channel with your Google + page. This goes very quickly and easily.
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 30 May 2014 11:24
SoLoMo picked up speed mainly due to the fast-growing location-based services (LBS). Through it the user can retrieve information about the current location with their mobile device via GPS (global positioning system). What originally served mainly as navigation, now can be used for increasingly ric ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 13 June 2014 10:14
Divergent Media recently launched its new tool, EditReady, a professional video transcoding app that provides fast and easy media transcoding for modern video workflows. The company proved once again to be focused on providing simple, powerful tools for video professionals. With ScopeBox, the compan ...
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 30 May 2014 11:24
Location-based services (LBS) offer users the ability to share information or special offers in their immediate environment. In order to be able to do this, the location of the user is detected via the smartphone using GPS and based on the location data, the user then receives information on offers ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 13 June 2014 10:10
The visual, image-centric social shopping network Clozette offers fashion brands and retailers a social media platform to engage and interact with trendsetting consumers. The company’s high-engagement platform is where fashion and beauty content converge with commerce, since it delivers unpreceden ...
- Written by Daniela La Marca
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 30 May 2014 11:15
Yes, he seems to exist! He generates revenue with significant growth rates and can be observed on his digital path. He rates and comments on offers and can be reached in communities/networks or questioned on online panels. Marketers have never been as hot on his heels as now - the customer - and w ...
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 13 June 2014 10:01
Ever since the advent of fast Internet connections and Youtube, videos became popular due to the relatively low production costs and the fact that any topic can be visualized with an online video.
However, the marketing benefits can only be achieved if certain rules are taken into consideration:
Indians are the ‘most passionate and grateful’ customers across the globe, Havas Media Group reveals
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 30 May 2014 10:38
The results from Havas Media Group’s 2013 Meaningful Brands statistically demonstrate that Meaningful Brands outperform the stock market by 120%. It demonstrates in hard financial terms, how the relationship between people and brands can benefit from measuring, communicating and delivering increas ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 13 June 2014 09:59
Bindo, a New York based retail start-up has opened an office in Singapore in preparation for expansion into Southeast Asia.
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 30 May 2014 10:31
“All That Matters”, Asia's only business-to-business and business-to-fan experience, held over six days from 20 to 25 May in Singapore at The Ritz-Carlton Millenia, and Social Matters made its debut with two days of thought-provoking insights from industry players across the region.
Over 25 of ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 13 June 2014 09:47
Customer Centricity is trending and marketing gurus unanimously agree that this is the way to go in today’s complex market landscape. Consumer insights and customer sentiments matter the most now – more than ever before – and companies are investing their marketing dollars on understanding the ...
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 30 May 2014 10:23
An extensive line-up of product launches and showcases will elevate the excitement quotient at CommunicAsia2014 and EnterpriseIT2014, Asia’s most established ICT industry event. The shows are set to return to Marina Bay Sands Singapore from 17 – 20 June 2014 with a strong emphasis on mobility ...
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 10:56
Online video ad revenue is expected to double in the next two years and video ad views are set to explode. Quite obviously, video marketing is gaining popularity since it offers the richness of TV and the analytics of digital. In fact, video ads provide a level of visual and narrative richness that ...
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 23 May 2014 12:14
According to industry analysts, there will be 7.4 billion wireless devices worldwide by 2015, with more than a billion smartphones entering the global market over the next half decade. Bright prospects for SoLoMo, I believe, that will bring new momentum to the online as well as offline markets by op ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 10:55
Without the integration of social media, you have to be very lucky for your videos to be found and viewed by larger crowds and not just by those few friends that are specifically searching for your video. Therefore we recommend that you develop a promotion strategy which builds up on social media pl ...
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 23 May 2014 12:10
There has been a busy “digital” week in Singapore with many events and shows going on at the same time. Yesterday, however, the annual Mobile Marketing Association Forum (MMA) Singapore 2014 featured a stellar line-up of speakers from brands, agencies, and technology companies. Held at the Gra ...
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 10:52
Mirriad, the video technology company and leader in native in-video advertising, announced that Vevo, the all-premium music video and entertainment platform, will become the first digital distribution platform for music videos using Mirriad's native in-video technology. Under the terms of their agre ...
- Written by RogerS
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 23 May 2014 11:54
In line of its core business of online sales, Rakuten, which has just opened its online store in Singapore in January of this year, held a panel event on the subject of effective E-Commerce Marketing.
