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- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 26 August 2021 13:15
In the whitepaper Think your business offers an omnichannel experience? Think again!, its author Audrey William, Principal Advisor of ecosystm, explains why it is so crucial for businesses to engage with customers across multiple digital channels and be “proactive” instead of ‘&rsq ...
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 05 August 2021 13:41
From Google Ads to social media and native advertising, almost every marketing channel offers a certain form of geofencing, seen as a means within regionally limited guerrilla marketing campaigns. What many marketing managers do not have on their radar, however, is the fact that even for account-bas ...
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 26 August 2021 12:54
Algorithms that generate fake news and are distributed on social media, medical studies whose database does not include certain population groups, deliberately placed negative company reviews on Google Maps generated by artificial intelligence (AI) are just some examples that prove that digitization ...
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Monday, 02 August 2021 14:14
Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia.
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 26 August 2021 12:12
Kentico Xperience, an award-winning digital experience platform that combines content management, digital marketing and commerce, summarizes in its whitepaper, Omnichannel marketing for customer-driven interactions, the challenges companies are facing when determining the most effective ways to conn ...
- Written by Shaqeez
- Category: August 2021 - Appointments & Announcements
- Monday, 02 August 2021 13:00
Klook, a world-leading travel and leisure booking platform, announced a new integration with Google, bringing the Things to do platform into its digital suite of offerings for travel operators. This integration will enable operators of activities and attractions to operate as an official site list ...
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 26 August 2021 11:44
Smaato, an omnichannel digital ad-tech platform and ad server, recently announced their integration with cybersecurity company HUMAN, a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. Its ‘Human Verification Engine’ roots out fraud befo ...
- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Thursday, 23 September 2021 13:02
Short, easy to remember, and unambiguous spelling had been the three golden rules for choosing a domain so far. Thanks to smart speakers like Alexa, Siri & Co, voice-based online search is on the rise and changing the success criteria for URLs and domain names.
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 26 August 2021 11:06
Forrester wrote this headline in its report The Future Of Omnichannel Media Buying Is Programmatic more than 3 years ago, justifying the statement by explaining that people, processes, and technology issues stand in the way of omnichannel advertising.
- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Thursday, 23 September 2021 12:14
Voice search is already pervasive and used every day, people ask for recipes, addresses, opening times or the weather occasionally; therefore, websites should be optimized accordingly. This means in practice, preparing information clearly, answering simple questions, and optimizing the loading time.
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 26 August 2021 10:04
In the digital age, nobody wants to be overwhelmed with unspecified floods of offers anymore, rather everyone expects to be addressed individually with solutions that are perfectly tailored to their needs. Hence, the motto “a lot helps a lot” no longer applies for marketing activities to ...
- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Thursday, 23 September 2021 11:58
Speech recognition is an interdisciplinary subfield of computer science and computational linguistics that develops methodologies and technologies that enable the recognition and translation of spoken language into text by computers. It is also known as automatic speech recognition (ASR), computer s ...
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 19 August 2021 13:39
When looking at various channels such as desktop, mobile, advanced TV, in-game advertising, audio, digital out-of-home (DOOH) or social media, a different degree of maturity and usage can be noticed: while the desktop and mobile channels are almost completely developed for programmatic advertising, ...
- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Thursday, 23 September 2021 11:10
Corporate design as a graphic part of corporate identity has been in use for over 100 years. But the idea of a corporate language, a tone of voice, is still quite new, even though a tailor-made brand language can matter, e.g., reduce costs and increase revenues, demonstrate creativity and innovation ...
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 19 August 2021 13:21
Every company that wants to get a foot into the market needs unique selling points to assert itself against competitors. This includes excellent products and effective sales channels so that marketing can also be precisely implemented. In addition, successful companies are characterized by the use o ...
- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Thursday, 16 September 2021 15:06
A study by the German Ruhr-Universität Bochum and the American North Carolina State University, performed the first large-scale analysis of Alexa Skills. Skills are Alexa’s versions of apps, that are used via voice-commands and can be loaded onto the Amazon voice assistant. The study grou ...
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 19 August 2021 13:02
To improve the problem-solving process for customers and customer service representatives, Yext introduced Support Answers. The company offers an AI-powered Answers Platform that understands natural language so that when people ask questions about a business online, they get direct answers – n ...
- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Thursday, 16 September 2021 13:22
The spread of voice assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces.
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 19 August 2021 12:04
Even if chats are worth their weight in gold for customer contact, they make up only a part of the communication options as it is, for instance, often more practical to simply communicate via video.
- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Thursday, 16 September 2021 12:12
Visa announced that it has helped to digitally-enable an estimated 16 million small and micro businesses (SMBs) worldwide, or just over 30% of the multi-year goal it set in 2020 to digitize 50 million SMBs.
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 12 August 2021 13:14
Concepts are generally presented as the silver bullet for a successful future, be it regarding multi- or omni-channel and the famous 360-degree shopping experience. Indeed, the step that retailers must take to position themselves for the future is towards omnichannel commerce and the customer should ...
- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Thursday, 09 September 2021 14:08
Statistics on the use of Google Home, Amazon Alexa, Cortana from Microsoft or Siri from Apple, point to the same direction, namely the fact that the users have focused on a small, sharply defined area of application that is far below what was expected at the height of the hype two years ago.
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 12 August 2021 13:02
In March 2021, the omnichannel customer engagement leader Emarsys, that joined the SAP family half a year earlier, announced several new features to its platform that help brands around the world deliver one-to-one personalized experiences on any channel with predictable and profitable outcomes.
- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Thursday, 09 September 2021 13:38
AnyMind Group announced the launch of Story Engine, a no-code feature on AnyManager that enables users to easily create, edit, manage and publish Web Stories, an open-source initiative by Google.
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 12 August 2021 11:50
If in the past, a single sales channel was sufficient, today's dynamic business environment requires a multi-layered concept with perfectly orchestrated channels. Customers simply want to buy whenever and wherever they are, and since the start of the pandemic, during lockdowns increasingly from the ...
- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Thursday, 09 September 2021 13:06
Following the launch of Tencent Cloud's first Internet Data Center (IDC) in Indonesia, local businesses across industries and fields have shown significant interest in utilizing the industry-leading cloud offerings the new infrastructure has brought about in the region.
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 12 August 2021 11:01
Cold calling is no longer popular with buyers these days, which is why marketers are increasingly relying on Account Based Marketing (ABM).
- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Thursday, 09 September 2021 12:02
A new poll by MIT Technology Review Insights, in association with Palo Alto Networks, uncovers the complex challenges Asia-Pacific companies face in securing networks and systems for remote workers in the post-pandemic era.
- Written by Shaqeez
- Category: August 2021 - Omnichannel Marketing: Account-based Marketing
- Thursday, 05 August 2021 14:14
The past few months have had a significant impact on economic development and people's behavior. Still, the exact extent of the devastating effects of the global crisis cannot be foreseen. Social distancing and enacted business closings during the lockdowns have forced retailers to break new ground. ...
- Written by Shaqeez
- Category: September 2021 - Voice Search & Smart Speakers
- Thursday, 02 September 2021 13:51
A consumer who is looking for a product on the Internet is an ideal recipient for targeted online marketing since the person indicated an interest. The start-up Nano Interactive can help in proving search-intent targeted advertising, “based on a technology that even the search engine giant Goo ...
