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- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Thursday, 12 January 2023 11:08
Gartner has acknowledged Melissa as a Niche Player in the 2022 Magic Quadrant for Data Quality for the third consecutive year.
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Thursday, 30 March 2023 13:28
Authenticity is now a key new driver for revenue and loyalty among global shoppers as the trend for more mindful consumption continues, the latest research from Asendia, the leader in international e-commerce and mail delivery solutions, reveals.
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Thursday, 12 January 2023 10:07
Ahead of the holiday season, Gmail announced it would give its users the ability to track their upcoming package delivery right from their inbox.
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Thursday, 30 March 2023 12:45
NetLine, an Informa Business, published the seventh edition of its award-winning, flagship research report—The 2023 State of B2B Content Consumption and Demand Report for Marketers. This comprehensive study details the platform’s first-party content consumption and demand data from the p ...
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Monday, 09 January 2023 11:45
Since customer behavior has changed with the COVID-19 pandemic, mailmunch's Sania Khan highlights in her blog that it will be more important than ever to adjust your email marketing strategies and suggests considering the following:
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Wednesday, 22 March 2023 11:37
ERNIE Bot is a culmination of years of research and industry practices by Baidu. This new-generation, knowledge-enhanced LLM is built upon Baidu's in-house models ERNIE (Enhanced Representation of Knowledge Integration) and PLATO (Pre-trained Dialogue Generation Model).
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Friday, 16 December 2022 14:50
Email marketing is increasingly about sales promotion and lead generation, using automated email routes and content tailored to the recipient. Campaigns for that are particularly successful when the content offers real added value for the user, like the following:
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Tuesday, 21 March 2023 17:25
Communication service providers (CSPs) have made large strides over the last few years as they look to leverage their underlying infrastructure to climb the digital value chain by delivering cloud-enabled integrated network services.
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Thursday, 15 December 2022 13:22
We like to close the year with some encouraging positive news by presenting local tech group PC Dreams, that just launched myhalo, a holistic and integrated platform to upcycle, trade-in, repair, and extend the lives of personal computers and mobile devices.
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Monday, 20 March 2023 10:24
Earlier this month Microsoft announced Dynamics 365 Copilot as the world's first AI Copilot in both CRM and ERP to bring the next-generation AI to every line of business. And now, Copilot is coming to all Microsoft productivity apps — Word, Excel, PowerPoint, Outlook, Teams, Microsoft Viva, Po ...
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Wednesday, 14 December 2022 11:57
Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID.
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Friday, 17 March 2023 18:16
Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, revealed that Akamai mitigated the largest DDoS attack ever launched against a customer based in Asia. In a distributed denial-of-service (DDoS) attack, an attacker overwhelms its target with unwanted i ...
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Friday, 09 December 2022 13:54
Email marketing’s strength is in attracting, nurturing and converting ideal prospects, says Digital Agency Network, backing it up with a slew of research data including:
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Friday, 03 March 2023 12:53
The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, announces a joint venture with Brinc, a leading global venture accelerator, to launch BharatBox, a new cultural hub featuring key partners from India's entertainment, art, and sports sectors, including Bollyw ...
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Friday, 09 December 2022 10:25
The opening rate, together with the click rate, is one of the classic KPIs in email marketing and provides information about the performance of your strategy over time. However, you will always have the greatest success in email marketing if you offer relevant content with added value and send the c ...
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Friday, 03 March 2023 11:24
Integrated growth partner ADA entered into an APAC-wide strategic partnership with customer engagement platform MoEngage, enabling brands to enhance their customer engagement using artificial intelligence (AI)-driven insights.
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Thursday, 08 December 2022 17:50
There are many myths and still many misconceptions when it comes to email open rates. Which begs the question: how is an aperture measured? How reliable are the procedures? And how meaningful is the opening rate in the end?
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Thursday, 09 February 2023 17:18
IDC predicts that by 2027, 60% of market leaders will have systemic, structured digital innovation programs and investments that support ongoing iterative innovation, enabling growth, scale, agility, and resilience.
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Thursday, 08 December 2022 16:30
When choosing email marketing software, it is crucial to follow the motto "strategy first, technology second" so that the procedure does not lead to a technological dead end. Therefore, define in advance as specifically as possible how the email marketing should be structured. Ask yourself questions ...
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Wednesday, 01 February 2023 15:15
Despite efforts by businesses and governments to address climate change, a significant gap remains between their commitments and actions.
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Friday, 02 December 2022 11:01
Email marketing is a lot of work, but the following hacks will make the job easier and faster.
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Wednesday, 01 February 2023 13:47
AnyMind Group, an end-to-end commerce enablement company, has announced that it is a badged Creative Marketing Partner in the Creator Marketing specialty within the TikTok Marketing Partners program. Now, clients will be able to plan and execute TikTok creator marketing campaigns within AnyMind Grou ...
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Friday, 02 December 2022 10:06
Email may now be an old acquaintance, but it is an integral part of the marketing mix. It is neither outdated nor dubious and certainly not irrelevant for the consumer, as we will show in this article by clearing up the prejudices against email marketing.
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Tuesday, 31 January 2023 17:29
Palo Alto Networks shared its predictions for the cybersecurity trends that will shape the digital landscape for the year ahead.
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Thursday, 01 December 2022 17:18
According to research, almost all (99%) of businesses use email marketing to regularly engage with their customers and prospects, proving that email is more vital and relevant than ever.
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Tuesday, 31 January 2023 15:58
In the IDC FutureScape: Worldwide IT Industry 2023 Predictions — APEJ Implications report, IDC predicts that in 2023, 70% of enterprises’ adoption of as a service (aaS) infrastructure/software will be curbed more by an inability to assess promises of faster innovation and operational gai ...
- Written by Shaqeez
- Category: December 2022 - Email Marketing: Loyalty & Transactions
- Thursday, 01 December 2022 16:44
More and more companies are taking their digital responsibility seriously and are formulating digital ethics, aware that not all that’s possible is right and leads to sustainable success. This also applies to digital marketing, especially newsletters and other commercial emails, which are impo ...
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Tuesday, 31 January 2023 14:15
Blackbird.AI, a global leader in narrative and risk intelligence, has launched the next generation of their Constellation Platform. Constellation is the world’s first risk analytics platform for conversational and social data that has the necessary high-resolution signals required to mak ...
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Friday, 31 March 2023 16:54
Microsoft recently announced the launch of Copilot, a new tool that is set to bring massive productivity gains for professionals across the globe using its Office 365 application suite.
- Written by Shaqeez
- Category: Jan–Mar 2023 - Digital Media Trends & Predictions
- Monday, 16 January 2023 16:53
HubSpot presented its native integration for WhatsApp available to all Marketing Hub and Service Hub customers at the Professional tier and above.
