The gaming and esports media company Ampverse just launched in Southeast Asia, represents leading talents that sit at the intersection of gaming and popular culture to create unique co-branded content solutions. The region is home to one of the most dynamic gaming ecosystems globally with a market that’s expected to grow 22% this year to $4.6Bn, reflecting one of the fastest-growing gaming regions in the world. In fact, according to forecasts, the number of Southeast Asian gamers is to rise to 400 million by 2021, with over 250 million of those players on mobile devices alone.
Founded by some of the region’s most prominent business leaders across media, esports and gaming, Ampverse aims to engage and develop top gaming talent to create meaningful partnership opportunities with brands, game publishers and agencies.
Co-founders Ferdinand Gutierrez, Charlie Ballie, Matthias Beyer and Surasak Winij will lead the business supported by several strategic advisors including Rob Gilby, former Managing Director of Walt Disney SEA.
According to Ampverse’s CEO, Ferdinand Gutierrez, there is currently “a real disconnect between the size and influence of gaming communities, and the level of investment brands are making in gaming and esports.”
His company is passionately believing in developing Southeast Asia gaming and esports talent, championing the growth of the ecosystem whilst at the same time helping brands navigate the space to create meaningful and innovative content that speaks directly to gamers.
Ferdinand Gutierrez is based in Bangkok, having formerly led Havas Media Thailand as CEO, and Twitch SEA as Head of Marketing. Also based in Bangkok is Chief Content Officer, Matthias Beyer, a seasoned gaming veteran and Twitch’s former Regional Director of Content. Surasak (Yoon) Winij will serve as Vice President Content, bringing 17 years of experience in the SEA gaming industry, having previously led Twitch Thailand as country manager.
Ampverse’s Chief Commercial Officer, Charlie Baillie is based in Singapore. He is a former Universal Music Group Executive and was most recently Asia Pacific Managing Director at global influencer & AdTech platform, RhythmOne.
The business will operate across three distinct units, designed to galvanize and nurture a powerful community of gaming and esports influencers and then create attention-grabbing, entertainment formats with brands:
- Ampverse Influence - An extensive portfolio of top esports influencers with tens of millions of followers, generating over 500 million monthly views.
- Ampverse Talent - Representing the commercial interests of top-tier gaming and esport talent, offering talent management and development in order to help them realize their full potential.
- Ampverse Publishing - A creative studio focused on building unique creative formats and co-branded intellectual properties with brands.
Ampverse is launching in Thailand and Singapore with plans to rapidly roll out across Southeast Asia in the coming months having recently closed their seed fund raise from strategic gaming & entertainment investors in Southeast Asia.