PropertyGuru just launched a new digital feature ‘StoryTeller’ into its market leading sales enablement platform ‘PropertyGuru FastKey’.
FastKey digitizes and automates the entire property sales process from project launch to close of sale and currently serves over 500 projects from 100 property developers in Southeast Asia.
PropertyGuru FastKey deepens its offering with the launch of ‘StoryTeller’ – a feature that creates fully digitized 360-degree immersive walkthroughs of a project, its units as well as the surrounding cityscape. It brings the project and show flat to the property buyer’s doorstep to view, select, and register interest for a unit based on their preference and as per real-time inventory available in the project. The 360 immersive experience is rendered from the developers’ project plans. With this feature, FastKey will enable the property developers to go-to-market as soon as their project is approved, without having to wait for the construction of its sales gallery or show flat.
Social distancing measures implemented amid the pandemic have reshaped consumer behaviors – and with it, expectations around property buying and selling. With sales galleries now empty – and people still looking to explore properties amid a new normal – the time has come to evolve property discovery.
Over the years, FastKey has converted the property sales process to a digital ecosystem that connects developers with property agents across geographies to launch their projects and provide data backed inventory management. The agents then bring these projects to the fingertips of the buyers to select and register interest for. The addition of StoryTeller thus unlocks new opportunities for property search and sales to continue digitally – in a safe and highly convenient way.
With a deployment time of just five days, FastKey creates new sales opportunities for developers and agents. Project information and administrative tasks such as unit booking, paperwork generation and deposit collection are updated in real-time, allowing for cross-border transactions and multi-city launches where sales can be made simultaneously. Besides opening up a world of cross-selling opportunities to developers and agents, this first-of-its-kind visibility empowers all in the property ecosystem to make informed decisions, based on real-time data on available projects, inventory, or even sales leads and processes.
Jeremy Williams, Chief Business Officer, PropertyGuru Group said, “FastKey is a step forward in our commitment to improve the property buying and selling experience as we leverage our constant investments in technology. Not only has FastKey brought unprecedented speed to the sales process for property developers – streamlining transactions has resulted in improved efficiency, higher cost savings, and enhanced customer satisfaction. These benefits will definitely be game-changers for the property industry, as the digitization of property sales becomes even more pressing in today’s context.”
FastKey is a market-leading solution and the first of its scale. It will for sure leverage PropertyGuru’s regional footprint across five Southeast Asian markets (Singapore, Malaysia, Indonesia, Thailand, Vietnam) – including an agent marketplace with over 45,000 agents in Southeast Asia and 1 million in China. (Source: PropertyGuru)