MediaMath, acclaimed independent advertising technology company for brands, pledged to clean up the digital media supply chain by committing to a 100% accountable and addressable supply chain by the end of 2020.
“We set out to change marketing for the better. Unfortunately, the purity of our industry’s intentions when we built the digital infrastructure have gotten lost in fraud, waste, and irrelevance. It’s created more ads instead of good ads and minimized the value of quality supply in its purest and most transparent form,” said Joe Zawadzki, CEO, MediaMath. “As some of the earliest pioneers of programmatic, we feel called to help fix what’s broken.”
“Simply put, instead of brands being able to focus on growing and deepening direct customer relationships, much of their time is sucked up with the operational and service burdens of a broken ecosystem,” Zawadzki added. “The supply chain must be rearchitected to fuel growth and health for brands and free creatives to create, and in turn operate a more trustworthy ecosystem with aligned incentives for all.”
Hence, SOURCE by MediaMath has been launched to help brands and agencies reclaim powerful results from digital marketing with less effort. SOURCE brings brands and agencies closer to the original, pure source of their media and is:
1. Accountable by providing real impressions on real media properties, a transparent and fraud-free supply chain from trusted content owners that gives brands full visibility into supply path mechanics and costs, modernized terms of trade, and supply chain technical standards that improve how every piece of advertising works.
2. Addressable by providing a single view of who a brand’s customers and prospects are—and the ability to access more of these audiences—across desktop, mobile, and TV through a consistent, portable user-level ID, always prioritizing privacy and consumer respect. Effectively, connecting signal throughout the supply chain allows content owners and advertisers to more effectively communicate their needs and transparently agree upon goals.
3. AI-Powered to draw meaningful insights and detect real trends from huge data sets in a way that requires less effort. The power of AI makes high-quality decisions fast and enables a cleaner supply chain that empowers agencies, brands and content owners with trusted, actionable and real-time data.
“SOURCE is a movement for the entire industry, propelled by the commitment our partners bring and our shared desire to clean-up the supply chain, and in return we will work to improve the economics around doing so for them,” said Jeremy Steinberg, Global Head of Ecosystem, MediaMath. “For too long, content owners have not been incentivized to protect the quality of their real estate. SOURCE puts brands, agencies, and content owners alike back on equal footing, all sharing a common goal to engage consumers across the globe and earn their trust.”
SOURCE by MediaMath sets new global industry standards for media performance and significantly improves engagement as brands and agencies tap into a premium, highly curated supply chain driven by market demand for addressable and accountable audience reach. (Source: Mediamath)