Thursday Apr 25th

It’s not about technology, but people
Looking at today’s working life, we can say we have become more productive and faster. But did we become happier or at least more satisfied? Certainly, not!Digital transformation, disruptive technologies, change, and agility are current buzzwords in our business world, that point out that with ...
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How and especially why do human beings select or decide against a product or service?
According to neuroscientists up to 70%-95% of all people make decisions unconsciously and give themselves then a “logical explanation” for their choice within fractions of a second. That’s why very often we get wrong explanations when we ask about it.
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Every crisis can be mastered
It is said for years that in 2020 vision-driven, future-oriented plans would be experienced and new growth markets be conquered. We wanted to be ideally positioned this year, mastering the next decade in a leading position. But then everything turned out differently and nobody got spared when COVID- ...
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New Data-to-Insights (D2I) assessment tool evaluates performance improvements
Qlik launched two new resources that build on the recent global IDC study sponsored by Qlik, which shows organizations that invest in creating data-to-insights (D2I) capabilities through modern data and analytics pipelines are seeing significant gains.Through the new IDC hosted assessment tool, ever ...
Manufacturers of Fast-Moving Consumer Goods (FMCG) face new challenges in addressing customers
Companies have been able to successfully create a large number of brands over the years by making use of linear TV for Fast-Moving Consumer Goods (FMCG), which are consumer goods from the areas of food, beverages, hygiene articles, cosmetics and cleaning agents. In times of streaming services, ...
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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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