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- Asian e-Marketing
- Written by Augustine
- Category: March 2019 - Appointments & Announcements
- Wednesday, 06 March 2019 14:20
OMD has added two senior roles to its leadership team in Asia Pacific to harness the network’s growing momentum and drive further growth across the region.Rochelle Chhaya has been appointed as Chief Operating Officer (COO) to enhance the network’s operational effectiven ...
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Thursday, 04 April 2019 13:05
Leading global IT and business solutions provider, Tata Consultancy Services (TCS) has announced findings from its global study titled, Winning in a Business 4.0™ World, which benchmarks large companies in their Business 4.0 growth and transformation journeys by mapping their adoption of four ...
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Tuesday, 30 April 2019 19:55
Telcos are scrambling to offset loss in revenue from traditional communication services and are aggressively pursuing opportunities in online video. They have yet to recognize that where audiences go, advertisement dollars will follow, and are backing the wrong horse…
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Thursday, 04 April 2019 12:40
Adobe announced the global availability of Adobe Experience Platform, the industry’s first real-time platform for customer experience management (CXM). The open and extensible platform brings together all kind of data from across the enterprise by leveraging Adobe Sensei artificial intelligenc ...
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Tuesday, 30 April 2019 19:49
When talking about customer-centricity and personalization, we have to talk about open data as well, the idea that some data should be freely available to everyone, without restrictions from copyright, patents or other mechanisms of control.
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Thursday, 04 April 2019 12:31
High-quality visual product content is widely accepted as an increasingly critical element of an effective e-commerce merchandising strategy. Brands and retailers adapting to a “digital first” world must produce high-quality visual product content at scale to engage with their customers ...
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Thursday, 25 April 2019 13:04
It is a predicament: consumers' expectations towards businesses are higher than ever, as they demand an experience when buying a product, not just the feeling of a mere necessity. Hence, personalization is the keyword here, so that offers, product recommendations and discounts are available on the r ...
- Written by Augustine
- Category: April 2019 - Appointments & Announcements
- Thursday, 04 April 2019 12:47
The Economist Group announces Lara Boro as new chief executive. Lara joins from Informa, where she is currently CEO, Informa Intelligence. She will take up the position later this year, when Chris Stibbs, the current chief executive, will step down.In addition to her current role at Inform ...
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Wednesday, 24 April 2019 13:07
Adobe’s new 2019 Digital Trends reveals that delivering first-class, personalized customer experiences (CX) is top of mind for businesses in 2019 and provides insights into the current state of digital trends that will impact companies in the year ahead.
- Written by Augustine
- Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
- Thursday, 30 May 2019 15:22
According to a study of the Ludwig-Maximilians-Universität Munich we are already at the point where readers can’t recognize anymore if an article is written by a human being or artificial intelligence (AI). On the contrary, the texts of robots had even greater credibility in the test grou ...
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Wednesday, 24 April 2019 13:00
Experian just released its Global Identity and Fraud Report Asia-Pacific (APAC) research which highlights that trusted online relationships are based on businesses providing both a secure environment and seamless consumer experiences. With insights from almost 6,000 APAC consumers, the report found ...
- Written by Augustine
- Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
- Thursday, 30 May 2019 14:44
The 36 member countries of the Organization for Economic Co-operation and Development (OECD) and six other countries formally adopted the first set of intergovernmental policy guidelines on Artificial Intelligence (AI) this month, agreeing to uphold international standards that aim to ensure AI syst ...
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Thursday, 18 April 2019 15:35
Customers nowadays expect more from their online store than just standard suggestions on the latest bestsellers or the cheapest items. Whoever wants to increase sales in e-commerce must meet the expectations and tastes of the customers - ideally fulfilling their wishes before they could even express ...
- Written by Augustine
- Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
- Thursday, 30 May 2019 14:19
Natural language processing (NLP) is a subfield of computer science, information engineering, and artificial intelligence concerned with the interactions between computers and human (natural) languages, in particular how to program computers to process and analyze large amounts of natural language d ...
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Thursday, 18 April 2019 15:30
In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.
- Written by Augustine
- Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
- Thursday, 23 May 2019 17:03
Qualtrics, the leader in experience management, announced the launch of ExpertReviewTM – Response Quality. Powered by artificial intelligence (AI), this new solution empowers market researchers and insights professionals to weed out poor quality feedback, allowing organisations to make critica ...
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Thursday, 18 April 2019 15:20
Qualtrics, the leader in experience management (XM), revealed the extent to which Singaporean businesses are responding to customer feedback and the subsequent impact on business outcomes.
- Written by Augustine
- Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
- Thursday, 23 May 2019 16:57
From the live black-and-white broadcast of Neil Armstrong’s first step on the Moon to the World Cup Final in ultra-high definition, television has stood the test of time often co-opting inventions that threatened disruption such as VHS, cable networks and the Internet.
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Thursday, 18 April 2019 14:45
Customer Relationship Management (CRM) generally creates real competitive advantages and enables the development of new markets, besides leading to more customer satisfaction, increased customer loyalty and maximized profits.
- Written by Augustine
- Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
- Thursday, 23 May 2019 14:51
Zendesk just announced expansions to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS), which include new partnerships and integrations that will make it easier to connect siloed data and deliver deep customer insight to advance proactive customer experiences.
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Thursday, 18 April 2019 13:53
The Account Based Marketing (ABM) automation provider, Engagio, announced the launch of its Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to marketing and sales teams.
- Written by Augustine
- Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
- Thursday, 23 May 2019 12:52
For marketing projects, customers or prospects are typically segmented into groups, such as by gender or geographic region, and automated routes are built from those segments. A really personalized approach, however, isn’t possible that way, only recommendations, offers or purchase proposals b ...
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Thursday, 11 April 2019 14:21
Every two years, Bain & Company publishes a ranking of the most widely used management methods worldwide to find the ones that are currently being used most. According to their research, future-oriented companies structure themselves cross-functionally and those companies that are playing a lead ...
- Written by Augustine
- Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
- Thursday, 16 May 2019 15:27
Modern digital assistants, such as Amazon’s Alexa, Google’s Siri and Microsoft’s Cortana, are constantly evolving, but let’s be honest, nevertheless it’s still in its infancy and quite limited. Basically, these systems can only respond to previously learned commands a ...
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Thursday, 11 April 2019 14:12
We all seem to love videos, considering the growing demand for more authentic and personalised video content. That's why around 6 months ago Hubspot started to provide marketing, distribution and customer service departments with tools that allow them to quickly and easily create personalized videos ...
- Written by Augustine
- Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
- Thursday, 16 May 2019 15:20
Call center companies are increasingly making use of voice-bots to avoid playing back-up music when being in a caller queue, in order to improve that way their customer communication and eventually the customer experience (CX). In doing so, they rely on artificial intelligence (AI).
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Thursday, 11 April 2019 13:37
Storytelling is often sold as the latest marketing trend, but we know that storytelling is neither a trend nor a novelty. Nevertheless, many advertising agencies are still mainly design-oriented and only slowly becoming aware of the power of good stories. Thanks to digital marketing, this power can ...
- Written by Augustine
- Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
- Thursday, 16 May 2019 14:47
The Influencer Performance Marketing startup IROIN entered into a strategic partnership with the AI specialist epicinsights to develop a scoring process designed to check the compatibility of influencers and branded channels in order to arrange campaigns properly beforehand.
- Written by Augustine
- Category: April 2019 - Personalised & Customer-centric Content Marketing
- Thursday, 04 April 2019 13:46
Prof. Dr. Peter Gentsch, a German management consultant and serial entrepreneur specialized in digital management and data science, is dealing intensively with the topics of personalization and bots in his interesting article "Chatbots for personalized dialogues”, where he pointed out in many ...
- Written by Augustine
- Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
- Thursday, 09 May 2019 15:12
What do autonomous taxis in Singapore, the "da Vinci" robotic surgical system, and the application of virtual reality in worlds of experience have in common with the latest technology trends? All these innovations are based on artificial intelligence (AI).
