Friday Mar 29th

INTERPOL World 2019 program takes on a new format
The 3rd edition of INTERPOL World will take place from 2 to 4 July 2019 at Sands Expo & Convention Centre, Marina Bay Sands Singapore. Owned by INTERPOL and supported by Singapore’s Ministry of Home Affairs, this year’s edition will focus on the theme of ‘Engaging Co-creation ...
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The pace of digital transformation accelerated in the Asia Pacific region
According to the IDC Worldwide Semiannual Digital Transformation Spending Guide, Asia Pacific spending on the technologies and services that enable the digital transformation (DX) of business practices, products, and organizations is estimated to be $375.8 Billion in 2019.
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AI-powered video analytics for today’s visually-driven society
For the first time in social listening history, companies can monitor their brand mentions in text, image, and now in motion with video recognition by Talkwalker, a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication effor ...
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Who takes responsibility for data security?
The willingness to share data depends for most consumers on many different aspects: for example, they want to know what type of data they should provide and how they should be stored. The reasons for data disclosure, whether data sharing with third parties takes place, or the possibility of deletion ...
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Transforming documents with AI and voice
At Adobe’s Summit Sneaks in Las Vegas in March, Adobe showcased technology that pairs speech recognition functionality with Microsoft Cognitive Services with text analysis AI. Intelligent Agent is the combination of a smart voice assistant and a smart text analyst – in James Bond terms, ...
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MediaMath and White Ops build transparency and trust into the Programmatic Supply Chain
MediaMath and White Ops, the global leader in bot fraud protection, announced a new partnership that will protect some of the world's largest advertisers, agencies and publishers from sophisticated invalid traffic (SIVT) before it can be purchased. Partnering identity and detection solutions from bo ...
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Artificial Intelligence in marketing is gaining momentum
The interest in gaining a competitive advantage with the help of Artificial Intelligence (AI) runs through a wide range of industries, such as e.g. health care, production, automotive or military, which are investing billions into the technology. The marketing industry certainly started to test vari ...
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Major vulnerability in Evernote’s Chrome Extension discovered
Guardio, a new breed of cyber security product designed to tackle threats and security concerns within the browser, discovered a major flaw in Evernote’s Web Clipper Chrome extension’s code that left it vulnerable, potentially allowing threat actors to access personal information from us ...
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Making communication measurable with the help of AI
Artificial Intelligence (AI) and the opportunities it brings are hotly debated among marketing and communications professionals right now. Although the hype surrounding AI has often still very futuristic visions, many companies are keenly interested in AI and its value in everyday communications and ...
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Cyber Security Management protects holistically by mastering all vulnerability gaps
Today, companies are more worried than ever about how they can reliably secure their entire organization against cyber-attacks. Their main focus is on ensuring to put holistically secure products on the market, as well as to protect expertise stored in databases and private data of employees, suppli ...
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Rockwell Automation releases AI module to improve industrial production
According to a recent announcement of Rockwell Automation, industrial workers can now more easily use the data from their equipment to predict production issues and improve processes with their existing automation and control skill set.
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Security is a journey, not a destination
Now, more than ever, cybersecurity teams are seeking to become more agile. They help organisations meet regulatory compliance requirements, align to industry best practices, and accelerate business transformation initiatives. Effective cybersecurity acts as a business enabler – building custom ...
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Appointments & Announcements
    Bonsey Jaden Thailand announced the appointment of Kanokwan Kaewwanich as the company’s new Creative Director.
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Xandr Invest for streamlined buying processes
Xandr, AT&T’s advanced advertising & analytics company, just announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos g ...
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Enabling data-driven innovation through trusted data sharing in a digital economy
The Infocomm Media Development Authority (IMDA) and Personal Data Protection Commission (PDPC) just announced the first comprehensive Trusted Data Sharing Framework to facilitate trusted data sharing between organisations. 
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Trust trumps all
Just a decade ago, few people would probably have envisioned a world where the concept of “trust” would become as prominent in their everyday lives as it has. Today we get into cars with complete strangers, lend money to other strangers on the other side of the world, and finance ideas t ...
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Logic bomb
A ‘logic bomb’ is a piece of code intentionally inserted into a software system that will set off a malicious function when specified conditions are met.
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Forecasts on cybersecurity and data protection
Companies consider cyber-attacks more and more as a central business risk and start to work on better protection, but will they be able to master the security challenges in the digital economy?
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Brain-Computer Interfaces, AI, and Androids: are we keeping the upper hand?
The way the user will communicate with computers in the future is in for a big change. After keyboards, mice, touchscreens, gesture and voice recognition, the avant-garde computer research relies on so-called brain-computer interfaces. The novel interfaces should allow the user to control more compl ...
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Safeguards against DDOS attacks
As you might remember, we published a write-up on how to prevent and ward distributed denial-of-service (DDPS) attacks a year ago, but decided to share again the useful tips from CDNetworks since the discrepancy between corporate reality and self-assessment in IT security seems to have remained the ...
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PII
Personally Identifiable Information (PII) is a category of sensitive information that is associated with an individual person, hence, it should be accessed only on a strictly need-to-know basis and handled and stored with care.
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Risk management expertise and practice across construction, banking and energy projects in Asia
Sword GRC, a leading supplier of risk, compliance and governance solutions, has announced a new partnership agreement with Capcon Asia, a human capital consultancy firm in Asia. Capcon Asia, a specialist in the construction, property, real estate, retail and risk management sectors, partnered with S ...
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ZTE’s must-have solution for network operators undergoing a digital transformation.
As part of its strategy, ZTE Corporation, a provider of advanced telecommunications systems, mobile devices, and enterprise technology solutions, is committed to providing customers with integrated end-to-end innovations to deliver excellence and value as the telecommunications and information techn ...
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Appointments & Announcements
  Creative brand agency Superunion (formerly known as Brand Union) announced the new hire of Prachawan Ketavan (Jick) as Senior Strategy Director.   Jick will take on the leadership of Superunion’s strategic offering in Bangkok as part of a global agency-wide transformation into ...
Cybersecurity bills & standards
Thailand’s National Legislative Assembly (NLA) passed recently its cybersecurity bill that gives authorities the right to bypass court orders in "critical" situations, just like Singapore a year earlier. In fact, many jurisdictions in the region started to develop their own cybersecurity legis ...
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Why your brand needs a centralized customer data platform
Rather than waiting for people to find products, brands are now matching products to the people.Consider this hypothetical example: Beats by Dre targets Peter, a 30-year-old marathon runner, with ads for a pair of runner-friendly headphones even though he hasn’t specifically searched for that ...
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APAC’s mobile-first economy key target for fraudsters, AppsFlyer revealed
AppsFlyer just released its APAC Ad Fraud Report 2019, providing marketers a comprehensive report on the evolving mobile advertising industry in the region. Covering activity between November 2018 to April 2019, the report examines 2.5 billion installs across over 8,000 apps in entertainment, financ ...
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New generation of B2B decision makers stepped in
Hardly anyone abstains from checking the smartphone at least once a day, not to mention that our little all-around gadgets are used for tasks like shopping, booking restaurants or whole vacation trips, always assisting us in life. In fact, the phone feature is rarely used, since the communication pr ...
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Digital Risks and Cybersecurity: An Overview
Digital threats and cyber attacks are the current demons of the economy. This is mainly because companies are not sufficiently protected and prepared. The actual extent of the threat can only be estimated.The reasons of cyber attacks and the risks that the gaps in IT security entail are shown in the ...
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Mobile Only equals Smartphone Only
Internet usage is constantly changing, especially when it comes to which devices access the World Wide Web. The triumphant procession of the Internet initially started with stationary computers (desktop), emancipated itself by the market launch of smartphones in the direction of Responsive Web Desig ...
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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