Blippar is a visual discovery app that uses augmented reality, image-recognition and computer vision technology to bring the physical world to life through smartphones, tablets and wearables.
With the Blippar app, marketers can interact with consumers through everyday objects to enhance brand communications with digital experience, providing a kind of “visual marketing”.
Once the Blippar app is downloaded, people can blipp ("scan") objects they’re curious about and unlock content that provides an engaging digital experience simply by holding their phones over physical blippable content. For brands, publishers and agencies that’s an option to use their products, packaging, newspapers, magazines, and merchandising to activate interactive digital content through the app.
Blippar was founded in the U.K. in 2011 by Ambarish Mitra (Chief Executive Officer), Omar Tayeb (Chief Technology Officer), Steve Spencer (Chief Experience Officer) and Jessica Butcher (Director). Just two years later, the company launched Blippbuilder, a web-based Software-as-a-Service (SaaS) tool, that allows businesses to create their own AR content and opened its first Asian office in Delhi, India.
When Blippar started to demonstrate their technology on Google Glass in 2014, it created a huge buzz that got even more hyped with the launch of games for Glass, using image recognition, AR and gesture recognition.
With the acquisition of the Dutch AR pioneer ‘Layar’, followed by ‘Binocular’, an AR and VR app maker, in 2015, Blippar reaches by now around 50 million mobile app users, 5,000 brands and publishers and over 100,000 self-publishing partners in over 175 countries, which makes it the world’s most influential AR company.
By rewarding curiosity with engaging experiences, Blippar expanded rapidly through partnerships with some of the largest international media owners and brands - including Condé Nast, TIME Inc., Procter&Gamble, Kraft, Nestlé, Heinz, Coca-Cola, Anheuser Busch, L'Oréal, Universal Pictures and Jaguar.
Blippar came a long way since its launch in 2011 and truly earned its top spot among the most innovative companies in tech.