Data has transformed marketing by giving marketers and advertisers the ability to enhance the customer experience and increase ROI. To extend the benefits of data-driven marketing strategies to international markets, advertisers need to be able to execute targeted, data-driven campaigns in all the markets they operate in, but this can often be extremely complex due to highly fragmented and linguistically diverse markets.
Now, Oracle Marketing Cloud and Eyeota are teaming up to address this challenge by providing a new natively integrated data set that enables Eyeota data in areas such as socioeconomics, interest, intent and B2B to be activated within the Oracle Data Management Platform. The partnership enables marketers and advertisers to use Eyeota data in the Oracle Data Management Platform to target and personalize more intelligently non-US campaigns to Eyeota’s three billion unique profiles in Europe, APAC, and the Americas.
Eyeota is a leading provider of high-quality audience data that enables brands to more efficiently identify and engage customers by using more than three billion unique profiles to create audience and message consistency across marketing channels. With the new integration, Oracle Data Management Platform users can increase speed to market by selecting, purchasing, and managing Eyeota data from within the Oracle Data Management Platform UI.
“In today’s market, brands understand the importance of knowing their audiences on an almost intimate level to help them deliver more personalized and relevant content, while enhancing the online experience,” said Kevin Tan, CEO, Eyeota. “Eyeota’s extensive global data segments provide a granular view of audiences to help them improve their outreach strategies. Our integration with the Oracle Data Management Platform offers brands deep insights to better understand their customers, improve audience engagement, and drive significant ROI.”
The Oracle Data Management Platform is integrated with Oracle Responsys, Oracle Eloqua, and Oracle Social Relationship Management platforms to allow marketers to achieve immediate cross-channel benefits. The Oracle Data Management Platform also enables marketers to seamlessly integrate Eyeota data with additional data from Oracle’s BlueKai Marketplace, which includes more than 30,000 data attributes on two billion consumer profiles drawn from 1,500 data partners.
The Oracle Marketing Cloud is part of the Oracle Customer Experience (CX) Cloud, one of the industry’s most complete CX solutions. Oracle CX Cloud empowers organizations to improve experiences, enhance loyalty, differentiate their brands, and drive measurable results by creating consistent, connected, and personalized brand experiences across all channels and devices.