- Category: June 2016 - Mobile Marketing
S4M (Success for Mobile), an innovative advertising technology company, has been granted Media Rating Council (MRC), including served display and rich media ad impressions, clicks, and CTR for both mobile browsers and apps.
The Media Rating Council is a U.S.-based non-profit industry association whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures.
“We have always put quality, transparency and accountability first and we are honored to have our efforts officially recognized by the MRC,” said Christophe Collet, CEO of S4M. “With this accreditation, we are committed to keeping our high standards in place for our partners and providing them with the most efficient assessments of their customer journeys on mobile. We firmly believe that advertisers should only pay for ads that have been truly delivered to mobile devices and we are proud to provide our clients with the most accurate views into their mobile campaigns."
S4M is currently the only service accredited by MRC for certain important mobile post-click metrics, including landings for browsers and installs as well as opens for apps. As a result of this independent third-party accreditation process, S4M’s measurements are now validated to provide marketers with assurances that its metrics comply with rigorous MRC standards and IAB/MMA/MRC measurement guidelines. This accreditation was granted for measurements based on S4M’s proprietary technology for HTML5 ad formats.
Today, some in the industry simply count an ad impression as served from a hit from the ad request. The S4M technology for HTML5 formats surpasses the current industry standard for served impression counting and considers an impression rendered only after the format has been 100% fully loaded plus one second on mobile.
“MRC is pleased to congratulate S4M for this achievement,” said George W. Ivie, Executive Director and CEO of the Media Rating Council. “S4M’s accreditation is a result of an extensive audit and review process through which it demonstrated its compliance with rigorous industry measurement standards. Accreditation of certain of its post-click metrics will help to provide ad buyers with an additional level of assurance when evaluating the value of their investments.”