- Category: August 2011
Econsultancy is expanding its global presence to Asia with the launch of its Digital Cream brand in Singapore. The event series already successfully running in London, Dubai, New York, and Chicago, finally comes to Asia, starting with Singapore this year and is planned to spread across several Asian markets in the future including Shanghai, Hong Kong and Sydney in 2012.
Digital Cream Singapore will be held on November 10, 2011 and will gather 100 senior digital marketing and e-commerce experts to discuss best practice online marketing. The one day event will feature 10 independently moderated roundtables on various digital marketing disciplines including E-commerce & Site Conversion, Email Marketing, Online PR, Search Engine Marketing & Optimization, Social Media, Web Analytics and Data Analytics.Delegates will discuss online channel investments, technologies, agency selection and local/regional challenges that they all face in delivering best practice digital marketing and advertising.
This event's unique format is a 'hand-on' roundtable forum for the most senior client-side digital marketers in Asia and is organized in co-operation with MediaBUZZ and Asian e-Marketing who are supporting Econsultancy's ambitious expansion plans in Southeast Asia over the next two to three years.
The company is launching, for instance, a range of highly respected academic courses in Southeast Asia, with Singapore acting as the hub and ideal central point for APAC students to access cutting edge digital marketing learning. The company will provide their digital marketing knowledge and training in the region, and is planning to offer a M.Sc. in Digital Marketing Communications and M.Sc. in Internet Retailing, that already runs in the UK in conjunction with Manchester Metropolitan University (MMU) and will soon do so in Singapore, too. It’s Econsultancy’s strategic step to offer their best in class expert content, industry leading events, and their high level of training and strategic consulting to discerning businesses and agencies in the region.
“We’ve invested heavily in expanding our business internationally over the past two years, largely to meet client demand for supplying our services beyond the UK. The focus for growth has been principally directed towards the US in recent years, but we expect this effort to shift, as we expand our activities across Asia over the next 2-3 years,” Ashley Friedlein, Econsultancy’s CEO, stated.
“Asia represents a tremendous opportunity for us to reshape our service offering and tailor it for the APAC digital community, and to play a role in the fastest growing online marketplace in the world. Some of the best innovation in areas such as social and mobile is currently taking place in Asia, which we feel is going to be of great interest and value to the global digital marketing community”, he added.
Visit http://econsultancy.com/events/digital-cream-singapore to request your seat at the free-to-attend roundtable event for senior client-side/corporate marketers and e-tailers.
It’s the place to be if you want to join the crème de la crème in digital marketing!
By Daniela La Marca